If the spread of those results are repeatable with a larger sample size, that would disprove the results of the study regarding click rate percentages for each rank position--or it would mean that SEMRush's traffic estimates are way off.
Originally Posted by Will.Spencer
The SEO Book link no longer works. Here are the estimated click percentages for each rank position:
I've seen these numbers used all over the web. Does anyone know who originally did this study?
$69.95 per month for SEMRush is pretty pricey. I would expect to get some exceptionally useful info for that price.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin