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Thread: SemRush - Anybody using?

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    Shenron's Avatar
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    SemRush - Anybody using?

    I've been using seodigger.com for ages, but now... it's gone.

    The same team developed:

    SEMRush.com SEO tool to keyword and AdWords research.

    Which seems to be a pretty nice tool.

    Anybody using it?

    Do you know something similar but... FREE?

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    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    I just did a quick test of ten keywords using SEMRush search estimates.

    Ranking Searches Theory Practice Ratio
    1 81,334 35,071 20,005 57%
    2 81,902 9,746 3,134 32%
    3 181,892 15,461 323 2%
    3 54,716 4,651 1,490 32%
    4 182,210 11,042 3,249 29%
    4 99,374 6,022 494 8%
    4 81,334 4,929 2,865 58%
    5 499,763 24,588 518 2%
    5 66,916 3,292 3,266 99%
    5 66,879 3,290 278 8%

    In this chart, "Ranking" is where I currently rank in Google for that keyword. "Theory" is the estimated number of searches from SEMRush multiplied by the overall percent of clicks published here. "Practice" is the number of visits from that keyword in the last 30 days, as reported by Google Analytics.

    This is a tiny sample size, but 2% to 99% is a pretty wide variation. Interestingly, in no cases did actual traffic exceed estimated traffic.
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    I've just used the free output from the SEO Book toolbar to get keyword ideas from ranking competitors (normally find a hey, I didn't think of that one idea or two). I also like checking out my own sites to see which of the top 5 they list to see if I've actually targeted those kw's....

    Have not used the traffic feature.
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    James

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    dabney.lewis is offline Newbie Net Builder
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    I've been using Semrush from couple of month and I never found any other tool better then this(atleast not for the targeted keywords detail)... Within a sec it gives the precise report which you can even import on your system for future use

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    Quote Originally Posted by Will.Spencer View Post
    This is a tiny sample size, but 2% to 99% is a pretty wide variation. Interestingly, in no cases did actual traffic exceed estimated traffic.
    If the spread of those results are repeatable with a larger sample size, that would disprove the results of the study regarding click rate percentages for each rank position--or it would mean that SEMRush's traffic estimates are way off.

    The SEO Book link no longer works. Here are the estimated click percentages for each rank position:

    1. 43.1%
    2. 11.9%
    3. 8.5%
    4. 6.0%
    5. 4.9%

    I've seen these numbers used all over the web. Does anyone know who originally did this study?

    $69.95 per month for SEMRush is pretty pricey. I would expect to get some exceptionally useful info for that price.
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    Quote Originally Posted by TopDogger View Post
    If the spread of those results are repeatable with a larger sample size, that would disprove the results of the study regarding click rate percentages for each rank position--or it would mean that SEMRush's traffic estimates are way off.
    I think that it means SEMRush estimates were way off. Paradoxically, from using SEMRush for the last year... it's numbers appear to be far more reliable than the Google AdWords Keyword Tool or Wordtracker.

    Quote Originally Posted by TopDogger View Post
    I've seen these numbers used all over the web. Does anyone know who originally did this study?
    The numbers were derived from a public dump of data from AOL in 2006.

    Quote Originally Posted by TopDogger View Post
    $69.95 per month for SEMRush is pretty pricey. I would expect to get some exceptionally useful info for that price.
    I am a SEMRush subscriber, but their free service is almost as good. That seems like it could be a problem for them.
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    Quote Originally Posted by Will.Spencer View Post
    I think that it means SEMRush estimates were way off. Paradoxically, from using SEMRush for the last year... it's numbers appear to be far more reliable than the Google AdWords Keyword Tool or Wordtracker.
    So where do you think SEMRush is getting their search data from? They have to be monitoring searches from somewhere. I have never considered Wordtracker data to be reliable due to the nature of the meta search engines that they use. None of the Wordtracker data comes from any major search engine, but for a long time Wordtracker and Overture was all that we had to work with.

    Quote Originally Posted by Will.Spencer View Post
    The numbers were derived from a public dump of data from AOL in 2006.
    Interesting. That raises the question as to whether the results would be the same today or if they were derived from actual Google data. I have always seen AOL users as much less sophisticated than the average web user. In fact, I don't know anyone who has been an AOL user over the past 10 years who is/was an avid web user. There are quite a number of systems that use those percentages as if they are chiseled in stone.

    Quote Originally Posted by Will.Spencer View Post
    I am a SEMRush subscriber, but their free service is almost as good. That seems like it could be a problem for them.
    I didn't notice a free service when I looked at their site. I just saw the Pro service for $69.95 per month. I will have to head back there.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Will.Spencer's Avatar
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    Quote Originally Posted by TopDogger View Post
    So where do you think SEMRush is getting their search data from?
    I had to look this one up, and the answer surprises and confuses me. SEMRush says: "The source of keywords statistics is Google Keyword Tool."
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