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All of the search engine optimization in the world won't bring you search engine traffic if you are not optimizing for good keywords.
Choosing the best keywords is a critical success factor for search engine optimization, and the key to choosing the best keywords is research.
Keyword research consists of two types of tasks:
1. Brainstorming keywords
2. Keyword validation
Brainstorming Keywords
Brainstorming is a creative process where you attempt to think of new keywords that relate to your web site.
The creative process can be assisted by using resources which help to focus your mind and trigger the formation of new ideas.
Here are a few resources which are useful in the keyword research process:
eBay
Browse through the eBay categories that are relevant to your web site. Look for keywords that eBay sellers are using to highlight their goods.
You can also use eBay Pulse to discover current hot trends in various eBay categories.
DMOZ
Browse through the DMOZ listings for other web sites in the same categories as your web site.
Try to find the keywords that your competitors are optimizing for in their DMOZ descriptions.
Books
Read books on topics related to your web site. As you go through each book, write down every keyword which you belive could be a good one for your web site.
Magazines
Read magazines on topics related to your web site. As you go through each magazine, write down every keyword which you belive could be a good one for your web site.
Competitors
Make a list of your web sites top competitors. Browse each of those web sites, making note of what keywords each of their pages is optimized for.
Thesaurus
A thesaurus can be a useful resource for finding synonyms for keywords that you have already identified.
Google AdWords Keyword Tool
The Google AdWords Keyword Tool is designed to assist AdWords advertisers in finding keywords to advertise for, but it works almost as well for web publishers.
Log Files
Once your web site has been running for some time, your web server log files become an invaluable asset for keyword research.
Using your preferred reporting tool review the keywords that actual visitors are using to find your site. You will find that you are receiving traffic on keywords that you had never thought of. Build new pages optimized for eachof those keywords.
Keyword Validation
Once you have a few pages of keywords, it's time to validate them.
Validation is a process where you attempt to identify keywords that meet two main SEO requirements:
1. The keywords should be popular with web searchers.
2. The keywords should not have strong competition from other web publishers.
Keyword validation is somewhat of a black art. Until you build a web page optimized for a certain keyword, you will never really know how competitive that keyword phrase is.
Here are a few web tools which are designed to give you guidance in validating your keywords:
Also, when checking for competitors - always use your keyword phrase in quotes. If you are a noob, try to find competition under 100,000 results. Ideally 60,000 or lower.
*Cool tip* Keep clicking on the last page of google results until you come to the last page of results You will find that the 60,000 might reduce down to 2000 or so. It works for me, because it lets me know what keywords I can kill with. Then I work on optimizing those keywords.
1. While searching for prospective keywords, utilize Google Suggest, you know the drop down bar which pops up when you search in Google.com, in most cases these keywords are the most searched for.
Start drilling keywords based on Suggest's data.
2. Once you have your keywords ready, the best way I know to figure out a gross approximation of the number of folks optimizing for your keywords is by using the "allintitle:" attribute.
3. Create an XLS sheet based on the data you've drilled.
Something like this.
Column 1 - Keywords
Column 2 - Search Traffic ( From Wordtracker/Adwords External Tool )
Column 3 - Competition ( Using or without using the allintitle: attrib )
Column 4 - KEI ( divide column 2 by 3 )
Once you've done this, arrange keywords according to KEI.
I am fascinated in the allintitle search. What benefit is this over just searching for the phrase?
Quote:
Originally Posted by Ash
Here's a few more things i'd like to add to that:
1. While searching for prospective keywords, utilize Google Suggest, you know the drop down bar which pops up when you search in Google.com, in most cases these keywords are the most searched for.
Start drilling keywords based on Suggest's data.
2. Once you have your keywords ready, the best way I know to figure out a gross approximation of the number of folks optimizing for your keywords is by using the "allintitle:" attribute.
3. Create an XLS sheet based on the data you've drilled.
Something like this.
Column 1 - Keywords
Column 2 - Search Traffic ( From Wordtracker/Adwords External Tool )
Column 3 - Competition ( Using or without using the allintitle: attrib )
Column 4 - KEI ( divide column 2 by 3 )
Once you've done this, arrange keywords according to KEI.
Tips for Keyword Research
You will find that the 60,000 might reduce down to 2000 or so. It works for me, because it lets me know what keywords I can kill with. Then I work on optimizing those keywords.
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