The Webmaster-Toolkit Keyword Research Tool is another useful tool for finding related keywords.

For example, I am thinking about building a site about anti-aging technologies. It's a growing field, because science is finally making some real progress.

I don't have a lot of data regarding keywords in this niche, so I throw in one of the few keywords that I can think of - resveratrol. Resveratrol is a grape skin extract which has shown the ability to extend the lifespans of laboratory mice up to 30%.

Here's what the Keyword Research Tool gave me in response:

  • 2006
  • 2007
  • 2008
  • ad libitum
  • alzheimer
  • alzheimer's disease
  • androgenic
  • angiogenesis
  • anti aging
  • anti-aging
  • anti-aging pill
  • antioxidant vitamins
  • antioxidants
  • bill sardi
  • calorie restriction
  • cancer
  • cell
  • david sinclair
  • diabetes
  • diet
  • dna
  • extension
  • foxo
  • foxo1
  • gerry gawne
  • harvard
  • heart
  • life
  • life extension
  • life-extension
  • longevinex
  • longevity
  • loss
  • parkinson
  • pills
  • polyphenols
  • red
  • red wine pill
  • red wine pills
  • resveratrol (data page)
  • resveratrol pill
  • resveratrol pills
  • resveratrol supplements
  • resvertrol
  • sirtuin
  • sirtuin 1
  • sirtuin1
  • stroke
  • stroke prevention
  • trans resveratrol
  • weight
  • wine

A lot of these are silly, but some could be useful. "2006" is silly, but "polyphenols" is one I probably would have never thought of on my own.

So now we take this list and throw it into Wordtracker with a "Precise" search to get approximate data on search volumes and competitiveness.

Wordtracker seems to show that these keywords are very competitive. I'll have to find better keywords, find a better niche, or settle in for a long fight.

Keyword KEI Count 24Hrs Competing
resveratrol supplements 0.02 20 14 24900
resveratrol pill 0.01 6 4 2510
life extension 0.01 121 83 1400000
calorie restriction 0.01 56 38 348000
antioxidants 0 168 115 9370000
longevinex 0 7 5 19100
anti aging 0 78 53 3630000
antioxidant vitamins 0 15 10 406000
red wine pills 0 2 1 2800
trans resveratrol 0 6 4 58600
sirtuin 0 9 6 110000
polyphenols 0 41 28 3170000
sirtuin1 0 0 0 19900
red wine pill 0 0 0 8000
The next step would be to take one of these keywords, put them back into the Keyword Research Tool, and iterate the process over and over again.