Not satisfied controlling almost every advertisement on almost every website in the world, Google has decided that it's going to cut the middleman out of its advertising revenue
, the middleman being the content providers for the sites their advertising is on.
How are they going to do this?
It appears to be through a new service under development in the Google Labs, called fast flip
. Fast flip takes an image of a particular site, at this stage it appears to be only news, and then posts the image with their own advertising into the fast flip service
. With a newsfeed page with lots of links, we need to click through one link to get to the full article, but fast flip makes us click through two pages to get to the full article, one of which has half the article and Google's advertising.
So not only is it not faster, but Google is depriving the content producer of all revenue on their articles much, if not most of the time. I am fairly confident that this will do a damn good job of reducing the amount of useful content that is produced, because authors who aren't getting paid tend to stop writing anything that requires a serious investment of time and energy.