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Thread: Ad Aggregators

  1. #1

    Ad Aggregators

    A new kind of advertising company has arisen in the last couple of years.

    These companies are built on the proposition that webmasters are not managing their ad inventories as profitably as possible. This is probably true.

    These companies are trying to wedge themselves between publishers and ad networks, and they are making some headway.

    Here are a few of these firms:


    You sign up with these systems and they choose which ads to display on your site based upon how much each ad network will pay for the impression.

    Rubicon has an AdSense account of their own and all Rubicon publishers use that account. PubMatic and YieldBuild both use your AdSense account directly.

    The goal for these companies is to make enough addition revenue from the ad networks to be able to split that additional revenue with the publishers and still have enough revenue left over to turn a profit. There's no telling yet whether this business model will succeed.

  2. #2
    I think Rubicon was cheating. I was earning $15/day with AdSense, swapped over for about a month (to let it "optimize," as Nathan told me) and was earning no more than a shilling per day. Switched back to AdSense, $15/day.

    Nathan, however... Made good money out of Rubicon! He had a couple of $100 days, with his proxy.

  3. #3
    Quote Originally Posted by Charles View Post
    I think Rubicon was cheating. I was earning $15/day with AdSense, swapped over for about a month (to let it "optimize," as Nathan told me) and was earning no more than a shilling per day. Switched back to AdSense, $15/day.

    Nathan, however... Made good money out of Rubicon! He had a couple of $100 days, with his proxy.
    Rubicon no longer accepts proxies. Atleast that's what they said when I last checked.

  4. #4
    Quote Originally Posted by nessie View Post
    Rubicon no longer accepts proxies. Atleast that's what they said when I last checked.
    This was back when Rubicon first started -- I was trying to earn the $'s with a content Web site (I Howd.com), not a proxy.

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