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Thread: Anyone do Newsletter Marketing

  1. #1

    Anyone do Newsletter Marketing

    One of the things that I have been doing recently--and offering to my clients--is newsletter marketing. Basically what you do is build an e-mail list and then, when you've got a product you want to sell, you send them an e-mail. There are a lot of websites and programs available to run the newsletter, but the one that I use is Aweber.

    What sort of success have you had? If you've not used it, how come? I am a pretty big advocate for a newsletter for a few reasons.

    1. It brings people back to your site. Once they are subscribed to your newsletter, when you send them some e-mail, they are more likely to come back to your site.
    2. Since they are already subscribed, they trust you a little. This means that when you suggest a product for them to buy, they're more likely to buy it.
    3. It's another means of building community which, in the long run, will send a ton more traffic to you.

    Not sure if that'll make you sign up for a newsletter. But, it's definitely something I've found to be a positive on my sites. Anyone else have an opinion?

  2. As long as you offer something of value each time you send out your newsletter, then you should keep your subscribers. People will subscribe if they like the content on your site. You just have to be entertaining enough and provide value in order to keep them.
    Need links? Try AuthorLinks where you can buy or sell links based on Authorship and Klout score. Check out my blog or like me on Facebook.

  3. #3
    Absolutely, bhartzer. And a lot of people don't tend to provide quality when they write an e-mail. I've gotten so many e-mails from these big "Internet marketers" that has really turned into a spam fest. "This offer WILL MAKE YOU MONEY!" And these are people I never thought would stoop so low to force this stuff on their readers. Low and behold, I unsubscribe. Yet, they still make a ton of money. Do you do it? What program do you use?

  4. #4
    Join Date
    Mar 2009
    If I tell you, I would have to kill you.
    Newsletter marketing is a great way to get repeat customers...

    The key is to be informative, regular and non-spammy.. Give ur visitors an incentive to subscribe, feed them with great content, become an authority, and then it will become easy for you to sell them anything..

    I would suggest sending out 3-4 tips every week and 1 sales pitch a month..

    AWeber is really great with the stats they put out and the ease with which we can create optin forms.

  5. #5
    You don't even have to send out that many tips, but 3-4 will definitely secure you a ton of clients. For the most part, if you are sending out an e-mail every week or two and then a pitch when you've got one--usually after five or six tips--then you're probably going to get the sale.

    And yeah, Aweber rocks.

  6. #6
    Join Date
    Mar 2009
    If I tell you, I would have to kill you.
    The problem with newsletter marketing is that people do tend to forget whom they have subscribed when there's a considerable period of gap.. Thats why I stick to sending out an email after every 2-3 days..

    Also conduct some survey/poll..organize a webinar..or simply share an informative video... take the interaction out of email to another platform where they can see you(video) or atleast hear you(webinar)..

    Your newsletter series should be such that it brings people out of their inbox and visit your website..because the money lies on your site..

  7. #7
    Doesn't always lie on your site. I disagree, though, about the need to send them reminders every 2-3 days. That's sometimes three updates a week and it gives them too many opportunities to feel they're being overwhelmed with stuff. What I tend to do is send out tips weekly and in that one newsletter, include information about my latest articles on the site. That gets them to come back.

    Besides, after receiving four or five of my newsletters, they pretty much know who I am when a new one comes that they don't need the reminder. But, we simply have different strategies to our work.

  8. #8
    I think we can learn how to keep subscribers by studying the emails from the minority of marketers that we are happy to stay subscribed to.

    In response to how come people didn't implement Newsletter Marketing, I'm pretty sure that it is because we don't have a high quality blog or product of our own. Like it is pointless to try and build a list on most niche affiliate sites I think.

    And, unless your blog gets comments from normal people, I think it's unlikely that you would get many worthwhile subscribers.

    The subscribers to IM lists seem to come via the product sales channel I think where they are virtually forced to subscribe to get something such as access to a webinar replay etc.

    I think that most of the entities that signed up to my lists from web forms were bots LOL

  9. #9
    I combat the bots, Andy, but using Aweber like I said above. Because of the double opt in, if a bot signs up, they're not immediately a part of my list, so I can delete them if they don't "opt in" after a few days. I don't think you need a big blog to start collecting leads. By getting them to subscribe, over time, they'll become commenting visitors because they are gaining trust.

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