26 July, 2011, 04:59 AM
CPM rates - could I actually make money from my site?
I'm brand new to monetizing a site. I just bought an established site (women's lifestyle focused, which is great) and I'm really hoping someone can give me an honest opinion about my stats and the potential for making some money on CPM ads.
When I read what the CPM rates are (anywhere from $0.30-$2.00 or more) and do the calculations with my stats, my eyes bug out. Could I actually make good money on my site? (By good money I mean over $2000/month just on CPM ads?)
Here are my stats:
Avg visits per day - 1600
Avg page views per day - 39,800
Avg monthly page views - around 1,100,000
Avg page views - 1,100,000
So if I do this calculation of: $1.00 CPM x 1,100,000/1000 = $1100 revenue per month.
So if I get a higher CPM ..or...have several ads at different CMP rates that might add up to $5.00 CPM, am I dreaming that I could actually make $5500 per month?
I have googled and googled and looked around and everything keeps telling me that yep, this is correct. Of course I would rather ask people who KNOW, and it seems this is a great group to ask.
If I'm completely out to lunch, just tell me. I can take it. LOL
Thanks so much for your opinions and advice.
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