elishevadpw (9 April, 2009)
Google AdSense often contributes to the total revenue that a website earns, yet the network has very stringent conditions for webmasters who wish to employ their content-sensitive marketing service. As such, numerous Internet publishers have been banned from it, and cannot place AdSense advertisements on their sites. Chances are, some publishers are not permitted from enrolling in the Google AdSense program, or do not wish to work with Google outright. Many publishers have also found that their AdSense accounts were deactivated, for reasons that they could not quite fathom.
The easiest solution to this problem would be finding a competent alternative to Google AdSense. The downside to this solution is the deficiency of any viable alternatives. Many of the established marketing services prefer to do business with websites that have substantial amounts of traffic, and not the small websites who want to earn a little bit more money.
Choose your Service
Was your AdSense account deactivated? Are you looking for a few more ways to make money from your websites, or do you want to improve your ad portfolio? Here are some marketing services for the small to medium-sized websites. If you’re an upstart blogger or a novice entrepreneur, you may find a marketing solution here.
As of now, AdBrite is quite a practical alternative to Google AdSense. They do not have as broad a selection of advertising formats like Clicksor or AdSense, yet they do offer the more popular configurations.
You can get great CTRs through their proffered in-line page links, and good site traffic monetization through large interstitial advertisements. This helps you earn revenue not just from visitors who click on your ads, but from the traffic directed toward your site as well. Their guidelines, and terms and conditions are not as tight as AdSense, yet they do have very competitive payout rates. Again, even small publishers can work with this service.
A publisher gets three-fourths of the total generated revenue, while AdBrite gets the remaining one-fourth. The company manages the groundwork (from the sales, serving, billing, scheduling, and even customer service) by way of an HTML snippet they place on your site. Visitors clicking on your site’s ‘Your Ad Here’ link, while the other half is generated by the sales and marketing group create approximately fifty percent of all revenue.
AdBrite provides a lot of options for an Internet publisher. A blogger can set his advertisement rates, auto-accept all ads that come along, or handpick the advertisements for possible display on his website. Selling ads to viewers is quick, with AdBrite’s ‘Your Ad Here’ link. One can also sell ads the usual way, by contacting the service’s sales and marketing group.
One of the options allows a website owner to set the advertisements that he wants displayed. AdBrite gives one the option to disable AdBrite’s ‘run-of-network’ advertisements, which allows any ads exposure on your website. Turning this feature off allows the display of ads that you have approved, thus preventing any unwanted ads from showing up on your web page.
Yes, AdBrite does give publishers better advertisements and larger revenues then the other traditional marketing networks, but this isn’t a good reason to make AdBrite your only partner. The service also works well with the larger service providers as they sell ads straight to your viewership, thus ensuring a bigger profit. You can also choose the minimum bid rates, as well as display a secondary ad service if the bid rates should decline below minimum.
It normally takes around a day to see pertinent ads on your site, from the time that you enroll with them and integrate their code on your site. You will probably see the line ‘Advertise on This Site’ at first, but waiting for a day or so will be worthwhile, especially when you see the ads being showcased.
AdToll’s payouts are based on CPCs. Navigation through the user panel and within the interface is user-friendly.You can get your revenue through checks, ePassporte, PayPal, and bank or wire transfers. You can even invest the money you earn as an AdToll publisher into further promoting your website through their service. This kind of synergy is lacking from Google’s AdSense and AdWords.
One of AdToll’s newest developments involves Peel-away Ad technology. This concept displays a ‘peel’ on the upper right side of a web page. As soon as the mouse cursor hits the ‘peel’, it moves back slowly to bare the ad inside. This barely intrusive advertising method permits a publisher to utilize the unused, highly visible upper corners of web pages. This method employs a relatively small page area, and as such uses site space very effectively. Since it is a novel ad concept, another draw is that it could get additional clicks from inquisitive site visitors. AdToll’s control panel allows a publisher to observe statistics in real-time.
Bidvertiser is a practical option over Google. It provides some interesting advertising formats, which they have termed ‘free design.’ This format allows a publisher to dictate the dimensions and overall aesthetic of his site’s text ads. While it may be an innovative concept, most advertisers would want to control the look of their ads. If you sign up with Bidvertiser, deactivate Free Design support, as this could cost you revenue in terms of the display of lower-priced advertisements.
You can customize your ad layout with a point-and-click utility and match your ads to the site’s design, which helps retain the ‘feel’ of your site, as well as improve its quality. Bidvertiser also has an option to bar unwanted advertisements. Bidvertiser pays by check for every 25 dollars of revenue and through PayPal for every 10 dollars.
The downside of signing up with Bidvertiser is having to deal with their relatively strict application system. They can also be hasty in banning any accounts whose sites show any fluctuations in viewer activity.
Chitika works best not as a solitary marketing solution, but as a complement to any existing publishing or advertising programs you have already enrolled in. The service offers ads which display targeted products from various manufacturers. If your blogsite discusses a certain service or product, the Chitika advertising box may show links to that particular product, as well as the competitor’s. You, as the site owner, get a certain percentage for any sales of this product (what the provider calls ‘impulse marketing’), as well as getting paid for any clicks.
The interactive ‘eMiniMall’ units display the information about a certain product on your website. Chitika publishes data about a vendor and product directly on the page, as opposed to a traditional ad block. The ShopCloud ad format makes a more conventional tag cluster of associated product links. A click on the tag cluster gives per-click revenue to a publisher.
Clicksor is currently one of the emerging leaders in small publisher advertising systems. Payouts can go as high as eighty-five percent. Another thing that sets this service apart from the competition is that you could possibly earn a good enough income from the CPC bid rates. Experience also proves that Clicksor is a lot less severe when compared to Google.
Clicksor’s terms and conditions say that only a single copy of their code should be on one page. You could place numerous blocks of context-sensitive ads on a single website, if there’s only one DHTML code or pop-up on one page. Clicksor’s ad formats include image, text, and animated advertisements. They also serve fbanner ads, flash ads, and pop-unders; as well as their recent additions: interstitial ads and dynamic highlighting (DHTML).
Clicksor’s true context sensitive advertisements are one advantage that they have over many of the lesser alternatives in this list. If you provide the keywords, then their technology will show advertisements that are virtually tailor-made for your website. This simply means that if your visitors go to your site to read about a particular topic, then the advertisements that they will see on your site are pretty much associated with the topic itself – thus immensely improving your CTRs and your website’s moneymaking prowess. Another advantage of the context sensitive behavior of the ad system is that you don’t have to assign keywords to all of your pages and hazard a guess as to what visitors are searching for.
Clicksor’s payment system seems just right for the small website owner. If your revenue goes over fifty dollars in one pay period, you will get your payout through a check or PayPal. Anything less than fifty dollars per pay period will go to the next period’s sum. You don’t need your Social Securty Number of Individual Tax Identity Number to enroll. People from outside the U.S. can take heed of this, and join the service to start making money.
It may take around a day or so before Clicksor works as expected. After that period, the contextual feature is activated, and the ad relevance improves.
After signing up with ClickThruTraffic, you will receive a welcome e-mail almost immediately. The apparent lack of verification shows that this service isn’t one of the elite. If your application process is difficult with the other companies in this list, try enrolling with these guys. This program offers a variety of categories for your advertisements, with revenues of around 6 cents to 20 cents for every instance a visitor clicks on any ad on your website.
Each category comes with an affiliate link and a variety of banners, buttons, and text links to choose from. Affiliate links can send a visitor to a targeted advertiser or an SE results page that pinpoints the advertisement.
The program is two-tiered. Referring other webmasters for enrolment gets you a referral percentage of five percent.
Minimum returns are set at twenty-five dollars for you to get a check. If your payout is any less for a certain pay period, the sum rolls over to your next payout.
A recent addition to the roster of ad programs, Exit Junction’s unique advertising slant works with other networks (even Google AdSense). Exit Junction’s emphasis is on displaying advertisements to users as they exit a website, as opposed to the customary practice of showing ads as visitors arrive at a site or browse through a page. This method gives one another way to monetize traffic, as well as obtain ad revenue through visitors who unintentionally enter your site and abruptly leave.
Integrating a little of Exit Junction’s code into your website’s header operates by showing visitors an ad if they click on the ‘back’ button. A visitor, for example, stumbles onto your website from a search engine and attempts to leave by hitting the ‘back’ button to revert to the search results page. Before the user arrives at the aforementioned page, he or she will see an Exit Junction advertisement. You will get paid for every one of these impressions. Another integral point is that the advertisement shown is precisely targeted to the inputted search term, which primarily led the viewer to your website.
Exit Junction’s distinctive advertising approach may be a good match to the ad programs that you already have. You can boost your site revenue without having to cut off your existing ad provider.
Exit Junction’s service is international. All traffic that exits your site adds to your revenue, no matter where the traffic comes from.
Payment is through PayPal or check.
TargetPoint’s approach to advertising centers on the web publisher. You can exercise a lot of control over how your ads appear on your site. The service helps supervise your ad content. Payouts are decent, although the approval process is somewhat selective.
TargetPoint implements a range of subsystems, which include Adpoint, Exitpoint, Imagepoint, Searchpoint, and Underpoint. Adpoint generates advertisements that are relevant to your site’s content, and are evaluated according to revenue. Exitpoint works by taking advantage of the exit traffic from your website. The Imagepoint system serves image advertisements. Underpoint displays pop-under ad windows. Searchpoint offers improved capabilities for searches, and gives viewers a better experience while generating more revenue.
Registration to TargetPoint is free. The program pays a publisher a sixty-percent minimum of all click revenue. Payouts are through checks, PayPal, and wire transfer.
Formerly known as FastClick, ValueClick seems like a superior option over Google AdSense. However, the network is one of those online advertising companies that prefer larger clients in its stable. Upon the approval of your ValueClick application, the likelihood is that you will be able to display comparatively well-paying ads on your website. If you are a small website owner, ValueClick might not pay you any mind.
ValueClick’s advertising formats include image ads, interstitials, pop-unders, and text advertisements.
ValueClick pays an average sixty-five percent commission of the total ad revenue generated by your website. Payouts are made monthly, via check or PayPal.
Yahoo! Publisher Network
The last advertising network on this list is one of Google’s neck-and-neck rivals. The Yahoo! Publisher Network has also released a proprietary contextual advertising service. It may appear to be a good alternative to Google AdSense, but is most likely a network built in Google’s likeness. They also have stringent terms and conditions (much like Google), and currently have a hundred-dollar minimum payout per pay period.
Their administrative tools seem to be of higher quality than those of Google’s. The excellent graphic quality and sophisticated interface makes managing your site more convenient and potentially more cost-effective.
YPN’s strict approval system manifests itself in the way they deal with prospective websites. You could be able to visit the site and sign up for an account, but the chances of you hearing from them is slim to none. The system may be very selective, or else they might not be accepting any new advertisers or publishers at the moment.
The Yahoo! Publisher Network features content related advertisements, wherein qualified clicks can get you revenue. You can incorporate advertisements into RSS feeds. This gives publishers the ability to make money off sites that ‘reprint’ contest via RSS.
Are any of the aforementioned networks right for your website? The answer to that question can’t really be resolved in this article. The true test of whether an ad network will complement your site is actually trying that network out. Check what happens to your revenue. A lot of these advertising networks can take a while to kick in. If any one of these networks seems to be to your liking, have a crack at at least one month’s trial. Anything less than that would, most likely, prove to be futile.
Last edited by Will.Spencer; 27 March, 2009 at 06:49 AM.
This same question was asked in last week's Adsense Webinar; here is the answer given by one of the Google Adsense team members:
Q: Can I combine both AdSense and AdBrite ads on my site?
A: as long as the ads don't mimic the look and feel of Google ads, it's OK to place them on the same page together. as long as you can tell the difference between the two, you should be fine.
Yeah I would say it has to be quite obvious to a visitor of your page that the ads are from different networks... if they have the same color scheme then that might not be the case
Another possible alternative to Adsense is Shopping Ads, formerly Auction Ads.
The ads. are linked to items for auction on Ebay. With Shopping Ads, you specified a keyword\s and ads. were delivered to your site based on that keyword\s. The ad. formats were identical or very similar to the Adsense ad. format.