I was sold on the "freedom" aspect of building an online business where you build automated systems to make money such as Adsense sites so you don't have to work like a wage slave. It worked well until all the competitors appeared. Now anyone can set up blogs and do SEO, so we have to focus on what is easy for us to do but hard for the majority to do e.g. programming, graphic design, translation services, shipping physical products etc. So, yeah, provide services.