Results 1 to 2 of 2

Thread: How much can I make with CPM ads?

  1. #1

    How much can I make with CPM ads?

    How much can I get for a site with arounf half a million page impressions (almost all quality traffic)?

    I have just applied to a bunch of CPM networks and got approved by one today and waiting for others. I want to go with the best possble one, so will wait a little longer before applying code for one of them?

    Its an auto site, so how much can I expect to make? I know the cpm varies for differnt types of sites, but my site is a quality site with auto as its niche. 20-30 cents CPM is just not worthwhile for me when I can better utilise that ad space.

    Also, how many banners must I display. I was hoping to display a single wide banner, you know the one that measures around 700 pixels wide and around 90px vertical just above the content?

    Sorry, so far I haven't tried any CPM networks, but I have adsense and direct advertisers (who pay really well).

  2. The answer is an ugly one: It varies.

    Factors affecting CPM earnings include:

    • The ad network
    • The advertiser
    • The fill rate
    • The ad size
    • The CTR
    • The percentage of page views per visitor
    • The locations of your sites visitors

    The only way to tell is to test.

    720x90 is a popular ad format.

    I can't remember an advertiser telling me that I had to display more than one of their ad blocks.

    The most common requirement is that all CPM ads be above the fold, but you're already planning for that.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

Similar Threads

  1. Replies: 1
    Last Post: 1 April, 2011, 10:13 AM
  2. What do you do, and how much do you make?
    By Henny in forum Monetizing
    Replies: 1
    Last Post: 5 October, 2010, 12:00 PM
  3. Replies: 0
    Last Post: 18 May, 2010, 09:30 AM
  4. Help me make $20 a day
    By gavenecko in forum AdSense
    Replies: 11
    Last Post: 27 August, 2009, 18:29 PM
  5. 17$ USD To Make...
    By zackry in forum Services
    Replies: 8
    Last Post: 8 August, 2009, 00:08 AM

Tags for this Thread


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts