My wife runs a site about cosmetics written in Romanian for three months (Produse cosmetice: tot ce trebuie să ştii despre ele for those that may be interested to have a look). There are still a lot of work left in order to make it more attractive, especially the home page. We managed to reach the 2nd in SERP for one keyword (now I am working for other keywords).

For the moment, only Adsense is used, but the revenue is not important, perhaps also because the traffic is not high. But, well, I do not expect much from it since ppc is very very small

I would like to know which strategy you would follow to earn more revenue, taking in mind that people from Romania do not buy a lot online.

Thank you in advance for your advices!