Opinion: More Money with Ugly Theme?

**Tom** · 8 February, 2009, 17:06 PM

Originally Posted by Bacitoto

I don't think it matters if its ugly...as long as its not too ugly to scare people away and/or turn them off. What is important is that its easy to use and not confusing. If its not easy to use, people will get frustrated and seek their information elsewhere. There should be an easy, obvious way to contact you and find your phone number.

I used to know a girl who was ugly, but easy to use.

Her CTR numbers were really high...

**Dr. Stavros** · 8 February, 2009, 20:01 PM

What was the CPC?

**Shenron** · 8 February, 2009, 21:18 PM

Originally Posted by Tom

I used to know a girl who was ugly, but easy to use.

Her CTR numbers were really high...

ROFL!

I wonder what eCPM she had...

**LogicFlux** · 8 February, 2009, 22:51 PM

Originally Posted by Tom

I used to know a girl who was ugly, but easy to use.

Her CTR numbers were really high...

Sounds like you did a lot of split testing.

**LogicFlux** · 8 February, 2009, 22:52 PM

Originally Posted by Will.Spencer

The penalties for publishing substandard content

How do you define substandard?

**Will.Spencer** · 9 February, 2009, 02:11 AM

Originally Posted by Will.Spencer

The penalties for publishing substandard content, from the difficulty is creates for link building to the potential eternal damnation at the hands of a Google Quality Rater far exceed any potential benefits from increased CTR.

Originally Posted by LogicFlux

How do you define substandard?

I don't.

The market does, by not giving free links to content it deems to be substandard.
Google Quality Raters do, by manually penalizing sites they deem to be substandard.

**LogicFlux** · 9 February, 2009, 02:54 AM

Originally Posted by Will.Spencer

I don't.

The market does, by not giving free links to content it deems to be substandard.
Google Quality Raters do, by manually penalizing sites they deem to be substandard.

Then in your opinion what is it?

**Will.Spencer** · 9 February, 2009, 03:10 AM

As I am just one small piece of "the market", I could define substandard content as "content that I would not see a reason or justification for linking to."

**Bacitoto** · 9 February, 2009, 03:49 AM

You know what they say, its not whats on the outside, but whats inside that counts. Your site should have a good 'personality'

**WhoJayBe** · 10 February, 2009, 17:03 PM

Personally, I've made a bunch of ugly sites and have had more success with them than my better looking ones. On top of that, I partnered with someone and our site looks pretty ugly especially since we have tons of ads on it but for some reason, we're making thousands a month... so my vote went to the ugly sites.