...I'm thinking of ways here for the advertising companies to become franchisers through the systems mentioned above - the publishers should probably be the ones who'll pay for the right to distribute the direct/targeted advertising materials offered by the advertising companies, but the advertising companies have the exclusive right to accept or deny publisher applicants based on their own set of criteria (site popularity, content usefulness, content relevance, traffic volume and quality, etc.), and a different set of monthly payment fees should be charged to publishers belonging to different brackets developed by the advertising companies themselves based on their own set of requirements. The publishers'll benefit from the pay per qualified lead and affiliate marketing systems paid by the advertisers of the advertising companies. High quality sites, defined by each advertising company's set of requirements as sites that belong to the highest group/category, will be the ones paid by the advertising company for the right to distribute their direct/targeted advertising-powered materials. These publishers will also profit from the pay per qualified lead and affiliate marketing systems provided by the advertisers of the advertising companies. Thoughts?