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Thread: Selling Forum Advertising

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  1. #1
    Join Date
    Jan 2009
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    Philadelphia, Pennsylvania
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    Selling Forum Advertising

    Hey everyone.

    I'm trying to sell advertising on my forum, but I haven't the slightest idea where to begin. Currently I'm just rotating ad networks and the revenue is definitely under what I would expect.

    So where do I begin? Should I contact random websites and tell them about the opportunity? Post on webmaster forums? I really am lost here.

    Any help is greatly appreciated.

  2. Normally you would contact companies in your niche, but with a general purpose debate and discussion forum you may be screwed.

    Your "niche" is an ad targeting nightmare.

    Sorry man!
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  3. #3
    Quote Originally Posted by Will.Spencer View Post
    Your "niche" is an ad targeting nightmare.
    He's 100% right. The only thing I can think of is to use different banners (only on CPA - never CPM) for different (sub)forums, so that a Heath forum could have teeth whitening offers and a gaming forum Gaming Consoles offers.

    That might give you good returns in short term. But in the long term, as there won't be that many advertisers, you'll stop making money or the income will decrease very much.
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  4. #4
    Join Date
    Jan 2009
    Location
    Philadelphia, Pennsylvania
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    1,797
    Aw man, that's awfully depressing news. Though, it is also totally understandable.

    There must be someone who wouldn't mind advertising on a general discussion/debate forum.
    The unfortunate thing is that I just can't imagine who that someone would be. Well, I'll continue my search.

    Thanks for the help, Will!

  5. Maybe look at other general chat forums and see who is advertising there?
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  6. #6
    Or wait until the forum gets ridiculously big and then sell sponsorships for different sections. For the health section, find a sponsor or two. For the political section, find a sponsor or two. However, to do that, you'll need to have a really large forum.

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