Chitika did a very interesting study recently and came out with even more interesting results. Namely, they made a huge survey across the USA and examined the relation between states' education levels and ad-clicking habits. They concluded that the more college educated a state is, the harder it becomes to advertise to.
"The two states with the lowest ad click rate, Massachusetts and Washington, showed a much higher rate of college education than the national average. West Virginia, which boasted the highest click rate, also had the lowest percentage of college graduates."
We all knew this already, but now it's confirmed.
Interesting. There could be something to this.
It is possible that the more educated you are, the more focused your web surfing habits become, which allows you to "tune out" extraneous information such as ads.
It's time to focus all of my AdSense sites on West Virginia.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
Or is it like buying non-targeted traffic, those states click but do they convert?
...course some friends of mine would argue, that the more economically depressed the state is, they more some would feel like they are "sticking it to big industry" by clicking and not buying....
Cool research though.
Very interesting, the statement is quite obvious but I'm glad some one took the time to confirm it.
"High" advertiser competition.
101 daily searches, according to WordTracker.
Advertisers pay up to $12.35 per click for the term "car accident lawyer," according to SpyFu.
I'll let someone else grab this one.