Results 1 to 5 of 5

Thread: Three Hundred Million Dollar Button

  1. #1
    javanx3d's Avatar
    javanx3d is offline Net Builder
    Join Date
    May 2009
    Location
    Germany
    Posts
    916
    Blog Entries
    1
    Thanks
    237
    Thanked 237 Times in 164 Posts

    Three Hundred Million Dollar Button

    For those who have never seen the story:

    The $300 Million Button

    The Back Story for the $300 Million Button � UIE Brain Sparks


    Saw a similar sales funnel issue with one of the affiliate offers I hawk last year that took us a month or so to get them to fix (they made more money from the fix than me...)

    Reinforces the mantra of always testing and asking users/visitor what they don't like about your site...
    Last edited by javanx3d; 24 February, 2012 at 15:56 PM. Reason: em does not == me!

  2. Thanked by:

    bogart (23 February, 2012), Loko (25 February, 2012), TopDogger (23 February, 2012)

  3. #2
    bogart's Avatar
    bogart is offline Super Moderator
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    Thanks
    1,886
    Thanked 776 Times in 609 Posts
    There you go! I hate it when I need to register to buy something. Though for some niche products there isn't much of a choice.

  4. #3
    javanx3d's Avatar
    javanx3d is offline Net Builder
    Join Date
    May 2009
    Location
    Germany
    Posts
    916
    Blog Entries
    1
    Thanks
    237
    Thanked 237 Times in 164 Posts
    Yeah, it seems that too many business people have bought into the mantra of "You're throwing money away by not building your list..."...

    Though this may be true for a blog, I think once you get someone moving in the sales funnel you have to give them an out like the fix in the 300 million dollar button article...whether its the "continue without registration" button or something similar. If you don't, in your effort to obtain the all mighty "Opt In" email for future sales, you will lose sales today!

  5. Thanked by:

    bogart (24 February, 2012)

  6. #4
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,029
    Thanks
    345
    Thanked 902 Times in 689 Posts
    I am seeing more and more e-commerce sites using guest purchasing, or they give you the option of setting up an account.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #5
    Join Date
    Jul 2011
    Posts
    101
    Thanks
    1
    Thanked 2 Times in 2 Posts
    Quote Originally Posted by TopDogger View Post
    I am seeing more and more e-commerce sites using guest purchasing, or they give you the option of setting up an account.
    yep, it is just a good approach to make more sell, otherwise it will reduced dramatically - such type web site must run with simple policy; but of course secured.

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •