What does the internet hold for Brand advertising?
You ever notice the difference between ads on the internet and ones on TV?
The ones on TV advertise a Logo and brand, while the ones on the internet advertise a landing page with needing the person to click on that banner usually to buy something right there on the spot.
Does anyone think that advertising will make its way to the internet like on TV? Say Coco-Cola could just run a banner Ad across the whole internet on every major adnetwork with their logo on it. But dont necessarily care if anyone clicks on it or not? The advertising is not done for "Clicks" but for branding their logo into the minds of the people who see it.Movies too, they could run banners advertising the new movies.. Bascially all of the ads on the TV turned into banners and run on the adnetworks.