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Thread: What does the internet hold for Brand advertising?

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    Keldorn's Avatar
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    What does the internet hold for Brand advertising?

    You ever notice the difference between ads on the internet and ones on TV?
    The ones on TV advertise a Logo and brand, while the ones on the internet advertise a landing page with needing the person to click on that banner usually to buy something right there on the spot.

    Does anyone think that advertising will make its way to the internet like on TV? Say Coco-Cola could just run a banner Ad across the whole internet on every major adnetwork with their logo on it. But dont necessarily care if anyone clicks on it or not? The advertising is not done for "Clicks" but for branding their logo into the minds of the people who see it.Movies too, they could run banners advertising the new movies.. Bascially all of the ads on the TV turned into banners and run on the adnetworks.
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    Haha that would be funny, but I'm not seeing that happen Since you can't advertise 'the internet'. It would be cool though to advertise on Google, and tons of .edu college websites for BabesCast.Com

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    Can't it be both? I mean, you can't click on a TV ad and instantly get an opportunity to buy so of course TV ads are mostly about getting you informed about the company and a brand obviously plays a huge role there. It's how you remember them.

    On the internet, you get to click on it, but that doesn't mean they wont take the opportunity to brand at the same time. There's always a logo, a specific color scheme or style etc. which makes that company look distinct even if it's not just a single logo across the entire ad.

    Anyway, I'm a big fan of branding either way. If you have a logo that can spark curiosity it's all you gotta display for people to be interested in clicking it. It's what I do on Bla.st, just display a logo. Of course, bla.st is the kind of site where this probably fits best because there are so many other banners competing for attention. You'll recognize mine very quickly tho.

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    Quote Originally Posted by Keldorn View Post
    Say Coco-Cola could just run a banner Ad across the whole internet on every major adnetwork with their logo on it. But dont necessarily care if anyone clicks on it or not? The advertising is not done for "Clicks" but for branding their logo into the minds of the people who see it.
    This strategy was actually discussed in an AdWords course called Wholesale Traffic System. The idea was to use the Google Content Network not for traffic, but for branding, so the ads would be designed to NOT get clicks (i.e., no compelling language or calls to action), with the goal being to just create mind share.

    I haven't personally tried the method, so I can't vouch for it, but I will say that I'm really sick of seeing the teeth whitening and the "one flat stomach rule: obey" ads everywhere I go. Even though these ads are designed to get the click (although I don't click on them - I know they all lead to scammy CPA offers and flogs), the fact that they're all over the place has (unfortunately) allowed them to find a home somewhere in my brain. It's like having a song you don't like stuck in your head. So, I guess this advertising strategy can work for branding as well, even if there are no clicks to be had.

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