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Thread: Is WordPress the best platform for AdSense-based websites?

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  1. #1

    Talking Is WordPress the best platform for AdSense-based websites?

    I need to expand my network of websites to increase my AdSense revenue. Now, I have some websites that either use a custom CMS of mine (not easily portable) or are hard-coded HTML. They do great in SEO but are high maintenance.

    It's been my experience - years of experience - that Google really likes websites that are optimized HTML - that is, a high content/markup ratio increases search engine ranking. I've run experiments that prove this time after time. In some cases ruthlessly optimizing the HTML pushed the website from Google Page 2 to Page 1. Usually the people that argue against this haven't run their own experiments, but contrary to Google's position I was shocked and surprised at the improvement in rankings.

    I've looked at various WP themes and there's lots and lots of CSS and markup, DIVs nested in DIVs nested in DIVs. Even the most SEO-promoted WP themes are guilty. I know as a hard fact that removing these nested DIVs improves SEO.

    So, is WP really a good platform for a network of AdSense websites? Or is there another platform or template system that's better?
    Failures Make Excuses, Leaders Find Solutions

  2. #2
    For Adsense websites? Or to get ranked better?

    For both there is the option, I find it pretty good to use WordPress for Adsense and to get ranked well. The reason for that is because it saves me a lot of time, like you say it takes a lot of time to do everything without a proper CMS. Because I don't have to waste my time spending it on such things, I can use my time to do more promotion and make sure the word is spread.

    Unfortunately everything has its advantages and disadvantages...
    |Nico Lawsons

  3. #3
    @Aquarezz, thanks. Is there a particular theme that works best for you?
    Failures Make Excuses, Leaders Find Solutions

  4. #4
    Join Date
    May 2009
    New York
    I suggest using PHP include commands rather than hard-coded HTML. Include makes it possible to insert contents such as header, menu, footer, adsense blocks into php files. You can also ass variables to include taglines, titles etc This is much easy than using Worpress and it's basically the same thing. Rather than having a CMS conected to a database, you are connected to text files which makes the maintenace a lot easier. The biggest problem that I find with Wordpress themes is that they need to be heavily modified.

    Another option is to use an Adsense ready theme like clickbump. Though I wonder about the footprint.

  5. #5
    I do not know if a particular CMS is more Adsense friendly. Perhaps a theme can be designed in that way. For example, if the theme does not take care of big Adsense banners, a website can be awful on a portable device like an Iphone.

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