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Thread: 15 oversights that lead to paid campaign downfall

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    m42's Avatar
    m42
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    15 oversights that lead to paid campaign downfall

    The folks over at Kneoteric eSolutions have put together a pretty decent list of some common oversights that lead to paid campaign failures.

    Some of the big ones mentioned:
    • Running a campaign on default settings
    • Turning a blind eye to geo targeting
    • Failing to bid on your brand name
    Don't let my quick listing fool you. The author's listing goes into a great bit of detail. This also looks to be part of a pending two part series on the topic.

    27 oversights that lead to paid campaign downfall
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    sam (27 June, 2009)

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    Thanks I just bookmarked it I have been thinking for a while of getting into paid campaigns but i don't want to be loosing a whole lot of money in the process so its nice to know a few tricks of the trade now.

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    This is a pretty good set of tips, but I think that a lot of people don't implement these tactics because each one of them requires effort.

    Most people will do anything possible to avoid work.
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    sam (29 June, 2009)

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    Very true I am usually like that but then I see the money that some of the people are making on the forum and it makes me want to do work so that one day I may be able to make that sort of money. I also noticed when you achieve something on your site it motivates you to work on your site like today I was looking at my site (I haven't looked in a while) and saw I had gotten PR1 I know its not that much of an achievement but it still makes me want to work on my sites more.
    Quote Originally Posted by Will.Spencer View Post

    Most people will do anything possible to avoid work.

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