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Thread: Facebook Ads Targeting for Niches

  1. #1
    EricBlackwell is offline Net Builder and all around nice guy
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    Facebook Ads Targeting for Niches

    Just a heads up. (Y'all probably know this...)

    I am starting to get pretty positive results for certain niches with Facebook advertising. The secret sauce to this is the targeting that you can do.

    You can select by age (First time homebuyers ad is shown to 22-28 year olds).

    You can select by their current job. (Company A gets a bonus, you can target their folks only with an ad.)

    You can geo-target...

    And you can do a combination of the above to get it really tight.

    Clicks are cheap and conversion is SICK because it is so targeted...

    Anyone else doing this?

    Eric
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    Will.Spencer (25 January, 2009)

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    Malok's Avatar
    Malok is offline Unknown Net Builder
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    Haven't started - but am giving it serious consideration.

    The relatively low cost - plus being able to really target a particular niche makes things pretty attractive.
    J. Karlen
    Affiliated with REMAX Properties East and K2 Group Kentucky real estate serving both the Louisville real estate and Lexington real estate markets.

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    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    Quote Originally Posted by EricBlackwell View Post
    You can select by their current job. (Company A gets a bonus, you can target their folks only with an ad.)
    Wow, that is really spooky.

    That could be really interesting to NPO's and NGO's. For example, let's say that you're an environmental group that doesn't like the waste products produced by CompanyX, or that you are PETA and you don't like CompanyY's use of animal hides in their products, or that you are a labor union seeking to unionize CompanyZ.

    But it could also be really nice for restaurants near big plants "Come to Billy Bob's Big BBQ -- 20% off for CompanyA employees on Tuesday."

    I know some companies do a lot of traveling; I could target them for travel-related ads.

    This has a world of potential opportunities.
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    5starpix is offline Senior Net Builder
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    Cool

    Quote Originally Posted by EricBlackwell View Post
    You can select by age (First time homebuyers ad is shown to 22-28 year olds).

    You can select by their current job. (Company A gets a bonus, you can target their folks only with an ad.)

    You can geo-target...

    Eric
    This is the thing I love about Facebook, it really brings in some goof targetted traffic! They are smart

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    Quote Originally Posted by Will.Spencer View Post
    Wow, that is really spooky.

    That could be really interesting to NPO's and NGO's. For example, let's say that you're an environmental group that doesn't like the waste products produced by CompanyX, or that you are PETA and you don't like CompanyY's use of animal hides in their products, or that you are a labor union seeking to unionize CompanyZ.

    But it could also be really nice for restaurants near big plants "Come to Billy Bob's Big BBQ -- 20% off for CompanyA employees on Tuesday."

    I know some companies do a lot of traveling; I could target them for travel-related ads.

    This has a world of potential opportunities.
    For those wanting to know how to make money like Will, it's his thinking process reflected above that does it for him.

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    elbandelero is offline Net Builder
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    Quote Originally Posted by Will.Spencer View Post
    Wow, that is really spooky.

    This has a world of potential opportunities.
    And a damned good reason to use a fake name on facebook

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    m42
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    Quote Originally Posted by EricBlackwell
    Anyone else doing this?
    I'm doing this. Still in the test phase.
    (

    Diet Fads

  9. #8
    EricBlackwell is offline Net Builder and all around nice guy
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    @Will- Agreed -- with all of that. You were smelling exactly what I was cooking.

    I am actually trying out a number of those types of campaigns...would love to compare notes with anyone to see what is effective...

    So far seems to be lots of views / very few clicks - which is GREAT for PPC...ROI so far is insanely good, but way too small to know for sure.

    Eric
    Eric Blackwell
    SEO, Technologist, Web Entrepreneur

    My Search Engine Marketing Blog
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    Too many other projects to mention...hehe

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