Just a heads up. (Y'all probably know this...)
I am starting to get pretty positive results for certain niches with Facebook advertising. The secret sauce to this is the targeting that you can do.
You can select by age (First time homebuyers ad is shown to 22-28 year olds).
You can select by their current job. (Company A gets a bonus, you can target their folks only with an ad.)
You can geo-target...
And you can do a combination of the above to get it really tight.
Clicks are cheap and conversion is SICK because it is so targeted...
Anyone else doing this?