Hi,

I currently have 2 AdWords campaigns active but I want to be able to optimize everything I do and so that counts for AdWords as well.

I'm trailing more broad keywords at the moment but do you think I should drop them and instead go for more long tailed and negative keywords?

I read somewhere that using broad keywords is a killer for the CTR of your ad campaigns but I want to hear some more suggestions from the community here.

Thoughts?