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Thread: Managing PPC campaign

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    sturat's Avatar
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    Managing PPC campaign

    If you want to stop fumbling along with mediocre pay per click campaigns then you need to follow particular steps so as to see your revenues increasing. Keyword saturation and search engine optimization are sometimes not adequate ways to increase your traffic, but pay per click campaigns can also attribute in gaining ranking.

    1. Acknowledge the advantages of the campaign: Pay per click campaigns have several advantages that you cannot ignore. First of all they require no changes to the current status and content of your website. They are easy and fast to implement and they can get you well targeted traffic if you advertise at the right places. Versus typical SEO campaigns, if your ads are well appointed, you can start getting traffic within a few hours or days. This will help you determine your product’s Unique Selling Proposition.
    2. When conducting a Pay-Per-Click campaign, you should always keep the customer in mind. Choose pertinent and appropriate keywords that will describe your service and products the best. Well targeted keywords that define the offers clearly are recommended. Analyse your keywords and if possible check web server logs so as to discover what the keywords that people find more interesting are.
    3. Use valuable tools such as the Google Keyword Tool, or http://WordTracker.com, in order to see the available searches around your initial idea. Use long search phrases and specific keywords, so as to reduce the cost and increase the traffic. If you are selling a brand, use the name in the keyword phrase.
    4. Choose PPC Advertising engines that allow automatic bid set up. This will give you the chance to set a maximum per day or per month budget. After that the budget is replenished or rolled over to the next campaign.
    5. Determine the ROI goal for every pay-per-click campaign. Determine the tangible benefits, the bottom-line revenues in comparison with the initial costs.
    6. Use Marketers: There are marketing services you can hire; professionals can show you how to set up a potentially successful marketing campaign, which will acquire a high income.

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    Will.Spencer (16 February, 2009)

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