Intelligent press release distribution can be considered as a better way of link building. It helps to bring traffic and backlinks than what article marketing can. If we submit something really newsworthy (at least if it looks like an update or announcement) it will really bring lots backlinks and visitors to our website. If you have something to announce about a website - blog or a service feel free to submit press release and make maximum benefit of the free distribution. Also don't forget to follow the news submission guidelines. Which is also more important to get approval for your releases.
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This may help you! - How to write a press release? - News Submission Guidelines!