nux (16 November, 2011)
I did three test press releases recently. Here's what I've learned so far.
I did three press releases using three different distribution services:
- PRLeap - $100 - MemeBridge Launches English Language News Site for Montenegro
- PRWeb - $200 - Tech-FAQ Uses Technology To Fight Censorship
- MyPRGenie - $300 - Web Publishing House helps Americans adjust to the economic downturn
Here are the results so far:
PRLeap: %22MemeBridge+Launches+English+Language+News+Site+ for+Montenegro%22&filter=0 - 196 results
PRWeb: %22Tech-FAQ+Uses+Technology+To+Fight+Censorship%22&filter= 0 - 9,620 results
MyPRGenie(PrNewsWire): %22MemeBridge+Launches+Web+Initiatives+to+Combat+t he+Great+Recession%22&filter=0 - 8,420 results
I am not seeing significant traffic or SERP improvements from these press releases. Google may have automated mechanisms in place to discount links from press releases.
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nux (16 November, 2011)
But why would Google do so - as people visiting to the Press release also visit the site from the link which must be consider as a traffic.
Possibly because all of the duplicates of the press releases are duplicate content, which Google just went after with the Farmer/Panda update.
It is probably a bit early to judge the results. I suggest waiting 30 to 60 days to see if there is any improvement. Most things happen much slower with Google these days.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
I dont think so google discount the links because each back link through press release should be treated as a vote for your site.
these are the main advantage of Press Release:
Boosts your site’s Ranking in Search Engines
Drives targeted traffic to your website
Increases one-way valid backlinks to your website
Increases your product sales
Helps to get your pages crawled easily by major search engines
Press releases will increase your link popularity, traffic and sales!
It will still gives you nice backlinks juice. I expect your site to up several page for your targeted keywords (if you target any keyword).
And that's the reason why I only use free press release site if all I want is backlink. Doesn't worth the buck to invest $100 - $200 for backlinks from syndicated content imo.