Someone who gets it when it comes to article marketing!
What I have been saying, waste of time and money...
Now for link exchanges?
I kind of agree with him, but then I kind of not agree with him.
Within same niches I see exchanges as good for both sites.
But to exchange links with sites that have nothing to do with yours, stop it!
Really, he does speak some great truths here.
Recommended reading to all webmasters.
Though seo people may scoff at what they read here.