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Thread: 2. SEO - Search Engine Optimization

  1. #1

    2. SEO - Search Engine Optimization

    2. SEO - Search Engine Optimization
    a) What is SEO?
    b) Benefits of implementing SEO
    c) On-Page Optimization Factors
    d) Off-Page Optimization Factors
    2a. What is SEO?
    Search Engine Optimization or SEO is the process of designing, creating and refining your web site’s contents and structure so that it is represented in a more prominent position when found by a search engine.
    Search engines follow a set of rules to measure the importance of a website called search engine algorithms. All search engines have different complex algorithms, a wider range of factors including on-site factors as well off-site factors to compile their results.

    To properly implement SEO strategies, you need to understand On-page optimization factors and Off-page optimization factors.
    2b. Benefits of implementing SEO
    • Cost-effective Customer Acquisition – No Pay per Click cost; businesses save 1000s of dollars in a month.
    • Affordable Costs – Initial SEO cost is affordable, that is gradually reduced more but your web site's results are improved every month, if you keep implementing SEO. On the other hand, paid-search is an expensive high cost Internet Marketing option.
    • Develop Trust – Web searchers trust sites found in organic search listings.
    • Improved Click-through – 68% searchers click-through on organic search listings.
    2c. On-Page Optimization Factors
    Search engines use several factors in their ranking algorithms, one of which is on-page optimization factors. These are elements which actually appear on the page (such as page title, headings and body text) and contribute to the engine’s assessment of the subject matter and relevance of the page. On-page optimization involves ensuring that these factors are optimally included for the targeted search terms.
    On-the-page factors are a very important group of factors and after fully optimizing all the critical elements on your pages your website can outperform many other less search engine-friendly sites.
    On-site optimization factors include:
    • Keyword Research
    • URL Optimization
    • Keyword Positioning
    • Optimizing Page Contents
    • Tuning the pages
    • Optimizing Site Structure
    • Website Submission
    • Other Optimization issues
    (On-page Optimization factors are covered with details in next steps)
    2d. Off-Page Optimization Factors
    Off-page optimization factors include:
    • Link Analysis
    o Number of One-Way incoming Links pointing to your site
    o Quality of web pages pointing to your site
    o Link Context – anchor text and surrounding text of links.
    • Click through (CTR) Measurement
    • Social Book-marking
    • Articles’ submission
    • Back links from Online Directories
    • Many more…
    (Off-page Optimization factors are covered with details later in this e-book)

  2. #2

    Re: 2. SEO - Search Engine Optimization

    Hello Brain,

    You have really nice informative post on SEO. Can you please let me know, What is internet marketing? Is internet marketing and SEO is different? If yes than, what’s the primary difference between them?


  3. Re: 2. SEO - Search Engine Optimization

    Goodbrain, nice post!
    It's helpful and informative for newbies.
    But it could help to have a follow through on some of the factors mentioned...

  4. #4
    Join Date
    Jun 2009
    Wooster, Ohio (USA)

    Re: 2. SEO - Search Engine Optimization

    Good information, thanks for the helpful post about SEO.

    I would like to add a few things about search engine optimization as well...

    Many important factors need to be considered when optimizing a website internally.

    The Relevance of Title of each page of your website to the content of the website is very important.

    The Meta Description Tags needs to be relevant to the title, keywords, and content of the website.

    The Keywords in the Meta tags of each page need to be relevant to the description, content, and text title tag.

    Meta tags are important when used, but some websites may not have any meta tags at all.

    When meta tags are used to increase keyword performance of keywords within the textual content of a website, it is important to not define too many keywords and/or keyword terms on any given page of the site.

    To get good search engine placement, it is also important for your website to have valid code.

    Search engine bots and spiders, need to be able to crawl your website efficiently, so it is important to know how search engine bots will crawl your website, before the website is promoted to search engines for free organic traffic.

    In many cases unseen problems can lead to issues that cause pages of a website to not get indexed properly.

    Websites and pages within websites can have an invalid header response, which can be viewed as broken links, causing these pages to not get crawled and indexed at all.

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