Does anyone have experience doing backlinking for a client in a highly regulated industry, such as Financial Services or the Medical field.
I'm wondering how building "crap" backlinks (chinese blogs, russian pornsites, etc) can be damaging in professional industries.
Healthcare falls under the insane HIPAA laws and Fin. Srvcs is burdened by the SEC, FINRA, etc.
I'm wondering if anyone has worked in either field and thinks building non-relevant backlinks is a good idea.
What kind of backlinks are we talking about? Are webdirectories 'crappy' backlinks?
Hi DaveyMars! I think it can't affect much the rank of those high profiled websites. But it may affect their image having backlinks from pornsites.
Though I would really not fret much because if those links would greatly affect the websites being linked then the same technique can be used to pull another competitor's rank.
Google won't penalize you even if there're gazzilion russian pornsites linking to you. Google won't give any value to such link either. But for backlink, you can build it as much as you want because there are no such thing as too much backlink.
I agree with bogart. Theoretically, poor quality links can negatively impact a site, especially if it is a new site.
You need to read this.
Link Schemes - Webmaster Tools
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links.Most of the time you can point a lot of crappy links at a site and it will not matter, as long as the site has a number of good quality links pointed to it. But when a site has nothing but crappy links, that sends a bad signal and indicates that you are artificially building links, which is a violation of Google's Webmaster Guidelines....some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results.
Today, a good quality link is going to be a contextual link from a site in a related industry and preferably from a page that focuses on a similar topic as the receiving page.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
Local business directories are also good directories, but you typically need to use a street address with a listing. A lot of local business directories in the USA, such as Kudzu, are authority sites. I give a local business directory thumbs up when it shows up in a Google Places account.
IMHO, I would put most directory listings at rock bottom in quality, especially when the inner pages never show any PageRank (n/a) and even Yahoo does not acknowledge the links as backlinks. We have done tests using thousands of bulk directory listings and have never seen them have any effect--good or bad--on rank positions. It appears that they are ignored by most search engines.
Focus on building quality links. One good quality link can be worth more than thousands of poor quality links. Supplements this with links from relevant sources, such as blogs with related articles.