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Thread: Do SEO or just be natural?

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    memenode's Avatar
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    Do SEO or just be natural?

    I'll admit upfront that SEO seems tedious and that I've never really gotten very deep into all of the tricks and techniques and their implementation. I managed to achieve some success with my two old sites by simply generating content, submitting to obvious news sites in the field, using Drupal's clean URLs.. not really much more than that, albeit it took a while.

    Today and in the coming years what search engines find important and rank well increasingly coincides with what is simple common sense: natural, social and "organic", the stuff that's almost a no-brainer for honest people looking to truly provide value to their users or customers. It's becoming less and less about having the site optimized with a bunch of tricks and more about simply being genuine. The more genuine you are the better you fare.

    So what's the point of SEO then if all it will increasingly be telling you is to just be natural. It's all essentially comin down to this statement: "If you want your site to be optimized, don't optimize!" The sentiment is that you shouldn't try to somehow trick the engines into paying you more attention than any given human being remotely interested in what you're offering would.

    Am I assessing the direction right? Does SEO have any other role in this kind of future aside from simply telling you to be yourself and essentially deprogramming you from this tendency to "optimize"?

    Or should SEO today more precisely be called "SEM" or Search Engine Marketing meaning not that you're marketing to search engines, but you're marketing through search engines, using them as a medium and a tool to see what the market wants (assessing demand) and thus what you should offer - essentially keyword research. All of the keyword optimization come down to what seem like marketing no brainers that don't necessarily have much to do with SE's.. use keywords in titles, be relevant, be emotionally charging (linkbaits) etc.. (And "links" are in fact nothing but references, words of mouth, quite analogous to offline marketing).

    What do you think?

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    Will.Spencer's Avatar
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    When I don't do SEO, I don't get traffic and I don't make money. This makes me sad.

    When I do SEO, I get traffic and I make money. This makes me happy.

    SEO == Happiness.

    Google is telling everyone that SEO is dead, but they have reasons to do so that are for their own benefit -- not ours.
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    Thumbs up

    I don't really do any serious SEO other than putting a good 'title tag' and using META description and keywords, but I still can get some traffic from SE from time to time

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    Quote Originally Posted by Will.Spencer View Post
    When I don't do SEO, I don't get traffic and I don't make money. This makes me sad.

    When I do SEO, I get traffic and I make money. This makes me happy.

    SEO == Happiness.
    Well put! I may use that.

    If SEO is done correctly when a site is designed and grows, it is natural and greatly increases the chances for high rankings and much more free traffic.

    To disregard SEO means that your site will rely on serendipity to achieve high rankings, which is a pretty unreliable.

    If you understand SEO, it is not difficult to work it into your site designs. All you are doing is giving the search engine spiders the things that they are already looking for.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Quote Originally Posted by Will.Spencer View Post
    When I don't do SEO, I don't get traffic and I don't make money. This makes me sad.

    When I do SEO, I get traffic and I make money. This makes me happy.

    SEO == Happiness.

    Google is telling everyone that SEO is dead, but they have reasons to do so that are for their own benefit -- not ours.
    Money can't buy happiness.

    You should write for the readers, always. Then if you want to go in and work in a few keywords to rank better, it's chill.

    In addition you should always make your designs as accessible as possible and use alt tags. This is more for usability than SEO, but it's cool how the two go hand in hand.

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    Seo is the part of web site ...

    To get more money Seo is also required

    sometimes with knowing any thing u will do seo ...
    Life is Short Make it Sweet

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    Ok, so SEO means more traffic and more money, but that would be true even if SEO meant nothing more than usability optimization. Search engines and the desire to rank well in them are pushing us to make our sites more usable, of better quality and offering more true value.

    But this wasn't quite so in the past when often doing SEO meant doing things that actual site users wouldn't care about, designing the site for the bot rather than just a human. So that's what I was getting at.

    Today, if you want to design a site for the bot that increasingly means you have to design for the human. Keywords in titles, relevant content (or as we technically call it; keyword density), meta descriptions (telling searchers in a more user friendly manner what they're finding), friendly URL's (helping people know from the URL itself what they're getting) etc. are all actually human friendly strategies. Even if search engines didn't exist, this sort of stuff would still be a way to get more people and customers to your site.

    And I really like that trend. Like SneakyHeathen says:

    Quote Originally Posted by SneakyHeathen
    You should write for the readers, always. Then if you want to go in and work in a few keywords to rank better, it's chill.
    SEO is chill. I guess what that means is that it's actually getting easier than harder as some SEOs are saying, because it is more and more about common sense and being natural and less about hunting obscure trickeries. So if you write for the readers you've already done half the job. The rest SEO is a matter of just perfecting things. The line between just writing content naturally and SEO is blurred.

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    memenode's Avatar
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    Oh btw.. this also applies to off-site SEO. Link building is more and more about organic social conversation. A lot of links can be gained even without link buying, by just being that good to be link worthy, for people to want talk about and refer to you. I guess the only override to that is link buying, but even that can be looked at as a perfectly natural thing.

    It's just a form of advertising. Offline, not everyone will always recommend only things they like. Sometimes they'll make a buck by agreeing to refer to something they don't necessarily care about. It's called advertising, an industry as old as humanity itself probably. :P

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    The first website that I ever made has a Google PageRank of 4.

    I didn't know much about SEO or where to really begin. I just did honest, hard work by getting the link out there, inviting people to visit the site, submitting it to directories, posting relevant comments on blogs, etc. I did genuine work and put a lot of time and effort into it. A PR of 4 isn't that high, but it's great for something I didn't know much about at the time.

    SEO is key in getting traffic and making money.
    The only thing is that you need to try and stay away from shortcuts or "fast-tracking" the process. Honest, hard-work is what gets results.

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    memenode's Avatar
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    Yes I agree Kovich. Also, PR 4 I think isn't bad at all nowadays. My sites used to have PR6 and were dropped to 3 (I was caught on text-link-ads.com list probably), but nowadays I think lower PR represents what somewhat higher PR used to so your PR 4 today may have in the past been PR 6. The number of sites keeps growing so I assume page rank is stretching thin and it is harder and harder to gain higher PR.

    But it's largely irrelevant anyway since it's positions in SERPs for long tail keywords, viral marketing and social media that brings in most traffic regardless of PR.

    Congrats btw.

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