I've seen a lot of people posting their links for the SEO contest, with the anchor text 'Sulumits Retsambew'. And since I only saw links like that, I think most of the people should know that Google might start penalizing websites like that or just giving lower SERPs.
How can Google penalize my site if I use the same anchor over and over again?
This is pretty simple, a lot of websites started forum spamming a few years ago, they posted 10,000+ posts daily on a lot of different forums.. Always the same text over and over again..
Since Google is the big search engine with a lot of brains, they started penalizing website that have hundreds of backlinks using the same anchor (that means they should be spamming their link all over the internet).
Since spamming is not tolerated by Google, they will just remove the website from their engine and go on with the other websites. The same thing happens with this contest, if you promote your website over and over again with those same 2 keywords Google will start suspecting you from having a spambot posting all those messages.
How to prevent this?
You should promote the website by using different anchor texts, ofcourse you want to get high results for Sulumits Retsambew so you should use the anchor text with that a little bit more than the others.
I'm pretty sure that will improve your rankings for your website on other keywords too, but since that will improve the total ranking of your website, it will also improve the ranking from the keywords you want to target (sulumits retsambew F.E.).
Has this theory been proved?
No, it hasn't, but in my opinion it should be like this. I explained why in the topics above. If you got some things that might need a change, please reply or send me a PM
Let's hope you learned something!
So don't do SULUMITS RETSAMBEW | SULUMITS RETSAMBEW SEO CONTEST but rather The Best Sulumits Retsambew entry yet!
Oops! What if we submit only 100 links per week but with same anchor text? I think you are confused with the number of links and number of anchor text.
Google penalizes a website if it gets hundreds of links in a day but it is nothing to do with anchor text.
This emerged as a problem area around 2004 or 2005 when sites that were always using the same anchor text in inbound links saw a decline in their rank positions. Most likely, the repetitive links are just devalued or not counted. SEO-guy.com was always #1 in Google for the search word "SEO" prior to that. The forum owner had been encouraging all forum members to link to his site using only the anchor text "SEO" in footer links. At one point he had over 100,000 backlinks in Google, all of which used "SEO" as the anchor text. Initially, he dropped back to page 4 or 5. The site never reached #1 position after that. I think it is about #15 today, which is still not bad, but it is not the same as the solid #1 he held prior to the algorithm change.
You can see all of the anchor text in the links to your site in Google's Webmaster Tools. That should tell you if you have a potential problem. They added it to Webmaster Tools for a reason.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
But yeah, getting natural links, rather than some like those in my signatures across various forums, all with the same text, seems to be the way to go.