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Thread: Email Marketing

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    Farrhad A's Avatar
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    Lightbulb Email Marketing

    If you want an email campaign to succeed, and don`t want to offend anyone with your messages and you want them to see your messages then Train yourself to always stick to the rules below when crafting your email message. A message that earns respect makes sales.

    RULE #1 - Have a template that wraps at 60 characters or less

    When you prepare a newsletter make a template of your Own and dont rely on the default width given by the mail clients. Some mail clients Automatically Inserts a line break and when you see the mail in other place the line breaks are at some other locations. For Eg. If you created a message and the Mail client inserted Return After 70 and user has his settings at 60 the Mail will look like First 60 Characters and a line break and 10 characters and a line break. First was for his options and second for your option. The most ugly impression that user gets when he Reads it.

    RULE #2 - Not testing in popular Email clients

    As RULE #1 says about the body of the Email this rule refers to anything but Body of the message. A target link that works fine in one - doesn't work in Other.Similar Case can be in the From and Subject Lines. The main thing in from and subject line is length of the Subject Line which does not display all the content till the End. Check the Width for as many Email providers you know and send a dummy newsletter to them so that it displays correctly. Testing for these variables[I mean From Subject and Links in body] in different email clients can have significant impact on your email results.

    RULE #3 - Watch for spellings and grammar

    When you are sending a NewsLetter you are Offering to the person or informing hime about something related to your business and that should always have Error Free in departments like Spellings and Grammer. Yes I know you noticed the Spelling Error of the Word Grammar. Also follow a simple Style of Fonts and use it with consistency.

    RULE #4 - Not integrating Newsletter and Search Engine Optimization effort

    Always Archive the Newletter as All Newsletter are meant to offer content to the Clients and so Search Engine Optimization basic needs is the Content and Archiving the Newsletter can help you build sufficicnet Amount of content. Also just for Search Engine Optimization archiving is not benficient but also person willing to read previous issues can find them easily and will be become regular reader of the newsletter. Also allowing them to resend any issue that they have missed is not a bad option either.

    RULE #5 - Brand your subject line - {COMPANY NAME}

    All email providers as well as email clients offer Filters and deliver the message in the respective folders depending on the condition and if you Brand the company Name in the subject line Users have option of Redirecting that to a seperate folders and so he also have continous Archive of your Newsletter and when he needs he can refer or Forward to Friends and relative of his giving you added bonus. Also branding helps in building the Reputation of your Company.

    ------------------------------------------------------------
    This Article is written by Shabbir Bhimani for Experts Advice Forums
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    CoreyFreeman's Avatar
    CoreyFreeman is offline Experienced Net Builder
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    I think it's important to create a plain text version of your email newsletter for people with images and such turned off. You don't want to alienate those who don't like to receive HTML formatted emails.

    How important do you think a template is in email marketing? My newsletter doesn't utilize any kind of template so I'm wondering if that's hurting me?

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    akira07's Avatar
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    Template of email marketing is not too important since the most important thing is the content included. But i think, template help you to make your offer mail become looks more proffesional.

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    Farrhad A's Avatar
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    Quote Originally Posted by Sneakyheathen View Post
    I think it's important to create a plain text version of your email newsletter for people with images and such turned off. You don't want to alienate those who don't like to receive HTML formatted emails.

    How important do you think a template is in email marketing? My newsletter doesn't utilize any kind of template so I'm wondering if that's hurting me?
    It definitely makes a difference. A good design always helps. If possible you should go in for a template. But people like Scott Case don't use templates and are doing very well. But to be honest it would look much better with a template.
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    Arf. :P

    No wonder why I never got ANY thing from my e-mail campaigns... I wasn't following any of those rules except for the third one.

    What's even worst is that I used to put a lot of effort in it, but it never turned out in anything positive.

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    More tips from me :

    - Titles --> should be cathcy and interesting but don't make it too much. If you make some sentences too much such : Get $10000000 in a month, it will make receiver think that is SPAM message. Titles is so important, since people will read the title first, before their decide to open and read it or no. I can know the difference about SPAM email or no by just see the titles

    - And i think don't use free email provider such google or yahoo, to send email marketing. It's more effective if we're using paid email or your email from hosting account. It's look more profesional. If you're using free one, people will think you're not serious in offering product/service/business

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    youdiezst is offline Newbie Net Builder
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    Interesting tips, I will surely try it out..

    problem is, finding the emails to send it into.. LOL
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    we're forgot about it, youdiezt. To collect email, there is some alternative :

    First you need to know, what is your product about? It's health tool, animal toys, business kit, or what?

    Second, in way to avoid spam, we should send it only to people who interested on that product related. For example, if you want to offer magic tutorial video, try to search some community/forum about magic. And after you enter it, just search for the member email.

    Third, collect email as much as you can, and finish, just send your email

    In way to play safe, please make a sentences like this :
    " You are choosen to receive this email because i find you're interested on magic about, but if you don't like this email, just delete it. Thanks"

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    Quote Originally Posted by akira07 View Post
    we're forgot about it, youdiezt. To collect email, there is some alternative :

    First you need to know, what is your product about? It's health tool, animal toys, business kit, or what?

    Second, in way to avoid spam, we should send it only to people who interested on that product related. For example, if you want to offer magic tutorial video, try to search some community/forum about magic. And after you enter it, just search for the member email.

    Third, collect email as much as you can, and finish, just send your email

    In way to play safe, please make a sentences like this :
    " You are choosen to receive this email because i find you're interested on magic about, but if you don't like this email, just delete it. Thanks"
    That would fall under the 'spam' category. Have you got any success with this?

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    Hmm it maybe go to the spam section in email account, but i think the receiver will not get disturbed and feel it as spam.

    I'm not doing that, but it's based on my experience as a receiver of email like that. If the email is related to IMO or MMO, i feel it's OK and i read it. Some email make me interested to click the link included

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