I received this from Aaron yesterday:
Hello On Wednesday April 15 at 2pm Central, I'll be interviewing Perry Marshall on Google AdWords and Pay Per Click strategies.
Perry is author of the Definitive Guide to Google AdWords and is the most referenced AdWords specialist on the Internet.
Perry will explain how to get AdWords clicks for 20% to 70% less money than your competition is paying for the same traffic, and how to get maximum leverage out of your advertising investment. He'll discuss why "SEO people" often avoid Pay Per Click and how to blend both worlds together for not just 2X results, but 3X.
Time: 2:00pm Central Time (3pm EST / 12pm Pacific / 19:00 GMT)
Date: Wednesday April 15, 2009
MP3's/transcripts will be available for purchase.
This call is perfect for beginner and intermediate AdWords advertisers. If you're spending more than $100 per month on Google clicks, this information is essential. The economic downturn has driven more companies to advertise on Google; Google had a record quarter at the end of '08 and it's more important than ever before to employ the right tactics with AdWords! Perry will show you how to structure a Pay Per Click campaign and discuss recent changes to Google's system that require a different approach.
Perry will also be interviewing me 2 hours earlier, at 12pm Central time. I'll be giving his audience my tips for Search Engine Optimization techniques and what's working in 2009. What better way to "celebrate" Tax Day than to get more visitors to your website and more sales after they get there? Talk to you then! Cheers, Aaron Wall - and Perry Marshall