Off-Page Ranking Factors
The following is a list of the things outside of your own pages that can affect your site's ranking.
On Google, this is the main factor that affects a site's PageRank. Link popularity measures the number of all links pointing to a website.
How is a site's trust defined?
- A trustworthy website is linked to by many authority sites, ideally from the same niche.
- A trustworthy site provides revelant, accurate and good content/information.
- A trustworthy website links only to reliable and serious pages.
We might aswell say that trust is established by authority and linkg out habits.
A website's primary topic influences how well it will be able to rank to direct search queries (keywords within the same niche) and indirect search queries (keywords aimed toward a different niche).
A website that keeps acquiring incomming links is an indicator for Search Engines that this particular sitres still shares information that is revelant and useful.
Search engines are avid to find as much as old links as they can. Why? Because there is always less spam yesterday than today. Old incomming links usually have a strong value to the SEs' eyes because they imply a long-term citation.
That's all for now! Part 4 is getting ready...