Now that we have our search terms, we'll learn how to implement them within your content.


Keywords within your Site

From a SE point of view...
Tying one page with one or two keywords allows you to develop optimized landing pages/entry points for your website.

The main goal here is to redirect search engines users directly to the page that is the most relevant for their query. You don't want them to fool around with the search function within your own site. If you manage to do that properly, you will have a strong advantage over other sites that do not apply this recommendation.

Quote Originally Posted by Brad Callen
Internal pages, that have focused content and are more relevant to specific keywords, will result in better rankings AND will attract relevant deep links themselves.
And when you go onto long tail of search and target [appropriate] keywords, it pays to have individual pages [or posts for a blog] optimized for them instead of lumping everything to one page.

Matching keywords to your site's pages
  • Match the main keywords of your site to the home page. These are usually the most general terms in your list.
  • Match subtopic keywords to internal pages - the ideal amount is about 2 or 3 terms per page in order to keep your content focused.

Keeping it focused

One thing you need to remember about SEO is to keep your writing tightly focused and high quality content for your site users.
  • Keeping content focused on 1/2 keywords allows you to naturally include keyword variations.
  • High quality content is link worthy. Providing information that genuinely helps your readers will earn you many 'organic' links.


I'm working on part 8: On-Page SEO!