The increasing popularity of black hat SEO, as if SEO isn't boring enough as it is, is really annoying me, and killing the enthusiasm I might have once had for this kind of business. Black hat isn't really about building value, it's about cramming your crap down people's throats and calling it a "service", to put it bluntly.

Well, this article is a great defense of white hat and why we should stick with it: White Hat SEO: It F@$#ing Works.

This touches on a blog post I wrote on friday about advancing the web, as opposed to simply grinding for a fast buck while contributing to the factors which actually make the web worse, rather than better.