Thread: Google Algorithm Change

There are only few large companies only and Google won't confine the results to these big ones only. Google must have the way for small businesses too. Probably, they'd make better effort for brand building than link building.

Originally Posted by Will.Spencer

If Google gives even more weight to "brands", this will give a permanent "edge" in the SERPs to large companies. Small business may simply not be allowed to compete on an even playing field.

That's where I believe Social Media marketing would come with a hype. An answer to Will's proposition, small businesses would make (have to make) maximum use of social media for brand building..

Originally Posted by DomainMagnate

what would they replace them with?

Similar to the real life, happy those who started and already own a business, for the rest will take years and lot of money. The internet will live many years from now, this is only the beginning, in my opinion the Internet is only a 1-2 years old child.
Everything is possible, in the future is possible to be forced to own a "license number", "identification number" as non-profit or business in order to rank in SERPs. All this things can be made in the name of security.
In the next 50 years the Internet can become a pure market, 99% a business, a virtual mall. Those who will pay more will have the best position, no one will dare to pay xxxxxxx $ to rank for a spam page. Everything will be under the control of the law. We will talk about millions $ for SERPs.
100 years ago anyone was able to sell anything, anywhere, now you must pay % or own a license if you want to sell your products.
One thing is sure, the good content will always be searched.

My opinion.

So if that's the case we must find some keywords with no brand competition right?

Does anyone know what Google considers a 'brand' or how to make Google consider your "brand" as a 'brand' ?

In other words, what makes a Brand, according to Google ?

Such a wonderful question.. I'm trying to answer but I'm sure there would be better answers;

A brand is -

What people talk about..
What people blog about.. (Blogging may be 50 times more popular in near future)
The one with high-end services, products and features. Better you're in any niche, more you'll be discussed among audience, better would branding

I may come up with more ideas again though. But as my thoughts indicate, social media optimization will overpower search engine optimization. You all must have noticed that many social networking sites/portals are no-follow but still popular and high ranked in Google. That means quality of content, media etc would outrank value of backlinks.

Originally Posted by Loko

Does anyone know what Google considers a 'brand' or how to make Google consider your "brand" as a 'brand' ?

In other words, what makes a Brand, according to Google ?

Originally Posted by Will.Spencer

If Google gives even more weight to "brands", this will give a permanent "edge" in the SERPs to large companies. Small business may simply not be allowed to compete on an even playing field.

Exactly that is what I do see coming. There will be a battle of the giants and whoever gets on Google's best side best, is going to benefit the most. There will be a lot going on which we are not going to have insight to and just like the Wild West was once a free for all and turned into what we have now, Google as well is bound to go the same road and the free ride based on skill is going to be gone to a large extent.

Originally Posted by ChillingBreeze

That's where I believe Social Media marketing would come with a hype. An answer to Will's proposition, small businesses would make (have to make) maximum use of social media for brand building..

Social media is going to be alive and well, so I see a lot of potential for anybody to get attention to their websites by being creative or having something to say that resonates into the world of viral marketing.

Originally Posted by Szise

In the next 50 years the Internet can become a pure market, 99% a business, a virtual mall. Those who will pay more will have the best position, no one will dare to pay xxxxxxx $ to rank for a spam page. Everything will be under the control of the law. We will talk about millions $ for SERPs.

I very much doubt that. That's why AdWords was created. It would be much less profitable for Google to do that - that would be the equivalent of selling off their .biz, almost.

I think it's a very nice initial summing up Sunita, thanks. I'm curious to see results once integrated into the algorithm and how we -as webmasters- can make use of it.

Probably, is only a vision of the future, anyway the law, police, will be everywhere i'm almost sure. Following the same vision Google can create its own filter for words, content in SERPs. I visited a game site and had a lot of erotic games, i don't think is normal to have as target small kids and promote adult content on the main page to attract more visitors. There are many sites that should'n be there, some have excesive violence. Games in which you kill other people and blood is everywhere are not funny, or rasist websites.

Originally Posted by ChillingBreeze

That's where I believe Social Media marketing would come with a hype. An answer to Will's proposition, small businesses would make (have to make) maximum use of social media for brand building..

SMM is good for some niches. For other niches, it's useless.

Unfortunately, my big earning niches don't do well with SMM. They are very search oriented.

Effectively, I am one of Google's most highly paid employees. I take Google search traffic and monetize it through AdSense. I am too dependent upon Google and I am scrambling like mad to figure out some other business model.

Originally Posted by Jeffnetsite

So if that's the case we must find some keywords with no brand competition right?

I make a lot of money cleaning up after Microsoft. They release horribly defective products, and I create pages helping people work around the bugs in the software.

But... if Microsoft ever figures out how to build a less horrible web site, their "domain authority" and "brand value" will allow them to crush me with almost no effort.

Originally Posted by Loko

Does anyone know what Google considers a 'brand' or how to make Google consider your "brand" as a 'brand' ?
In other words, what makes a Brand, according to Google ?

That's one of the hottest questions in SEO right now.

Google is keeping the current answer secret, but I think that the current answer may be less interesting than what the answer may be in a few years.

Google Chrome's lack of a URL bar makes it much easier for Google to identify brands, based upon what people type into the search bar.

I am also wondering when Google will just tie into the U.S. Trademark database. That doesn't seem like rocket science.