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Thread: Google Algorithm Change

  1. #31
    Quote Originally Posted by Loko View Post
    Does anyone know what Google considers a 'brand' or how to make Google consider your "brand" as a 'brand' ?

    In other words, what makes a Brand, according to Google ?
    Matt Cutts spewed some Google corporate propaganda regarding brands in this video.

    What Matt says doesn't seem to match what people are seeing in the wild.

    It really looks like Aaron caught Google with their pants down and they responded by doing some hasty covering of their buns!

  2. #32
    Of course, I mean, when the Tobacco company spokespeople told you smoking wasn't bad for you, did you listen?

    I do believe that when you predict the online world, you need to follow the offline world.
    Strong brands will be more powerful. Select few will remain established.

    Just the way life is.
    I am also a writer for Serpholic Media. You can find some of my articles here: Serpholic Media Blog

  3. #33
    Join Date
    May 2009
    New York
    Quote Originally Posted by Will.Spencer View Post
    Google Chrome's lack of a URL bar makes it much easier for Google to identify brands, based upon what people type into the search bar.
    At the same time they will eliminate type-in traffic.

    Quote Originally Posted by Will.Spencer View Post
    Effectively, I am one of Google's most highly paid employees. I take Google search traffic and monetize it through AdSense. I am too dependent upon Google and I am scrambling like mad to figure out some other business model.
    A lot of small business owners are heavily dependent on google traffic. They have no back-up plan.
    Quote Originally Posted by Will.Spencer View Post
    I think Google is quietly increasing the weight of "TrustRank". I think they are manually giving "authority" to a limited number of sites and letting those sites give it to others sites via links.
    It's a hidden shadow of the "PageRank" system. The major difference is the manual component, the hand selection of sites of which Google approves.
    One of my sites got one link from a deep page on a leftist blog and Google referrals immediately doubled. That shows the leftist site has a lot of authority, a lot more than is represented by their PageRank.
    What ever happened to Google Eval?
    Quote Originally Posted by DomainMagnate View Post
    Originally Posted by homebizseo
    One day backlinks will be taken out of Google's algorithm. With backlinks meaning nothing webmaster will be struggling to gain an advantage.

    what would they replace them with?
    Small Business owners will need to do more offline marketing to generate type-in traffic. Direct mail can be cheaper than adwords for some keywords. Social media but as Will has pointed out doesn't work in all niches. Backlinks and viral marketing follow as ways to generate traffic.
    Quote Originally Posted by Szise View Post
    The internet will live many years from now, this is only the beginning, in my opinion the Internet is only a 1-2 years old child.
    Google dominance was cemented by some bad strategic moves by Yahoo.
    Yahoo single-handily cleared out the competition for Google with aseries of purchases between 2002-2004. Yahoo purchased Altavista/All the Web, Inktomi and Overture. Inktomi provided the search technology for MSN, Lycos, and HotBot.
    Yahoo purchase of Overture for $1.63 billion cemented Google dominance of paid ads.

    Overture Services, now owned by Yahoo, filed suit against Google in April of 2002 alleging that Google infringed on U.S. Patent No. 6,269,361, "System and method for influencing a position on a search result list generated by a computer network search engine." Overture's patent protects bid-for-placement products as well as Overture's DirecTraffic Center account management system and tools. Google maintained the patent was "invalid and unenforceable."
    The settlement reached today calls for Overture to dismiss the suit against Google and grant the rival firm a fully paid perpetual license to the patent, as well as to several related patent applications Overture holds.
    After the Overture settlement and through branding and promotion agreements Yahoo owned up to 8.2 million shares of Google.

    Google and Yahoo! Patch Up Their Differences - ClickZ

  4. #34
    I have hear that google will also concentrate on new things or on the update. When ever one update its site google will cache it as soon as possible.

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