What Matt says doesn't seem to match what people are seeing in the wild.
It really looks like Aaron caught Google with their pants down and they responded by doing some hasty covering of their buns!
Of course, I mean, when the Tobacco company spokespeople told you smoking wasn't bad for you, did you listen?
I do believe that when you predict the online world, you need to follow the offline world.
Strong brands will be more powerful. Select few will remain established.
Just the way life is.
Yahoo single-handily cleared out the competition for Google with aseries of purchases between 2002-2004. Yahoo purchased Altavista/All the Web, Inktomi and Overture. Inktomi provided the search technology for MSN, Lycos, and HotBot.
Yahoo purchase of Overture for $1.63 billion cemented Google dominance of paid ads.
After the Overture settlement and through branding and promotion agreements Yahoo owned up to 8.2 million shares of Google.Overture Services, now owned by Yahoo, filed suit against Google in April of 2002 alleging that Google infringed on U.S. Patent No. 6,269,361, "System and method for influencing a position on a search result list generated by a computer network search engine." Overture's patent protects bid-for-placement products as well as Overture's DirecTraffic Center account management system and tools. Google maintained the patent was "invalid and unenforceable."
The settlement reached today calls for Overture to dismiss the suit against Google and grant the rival firm a fully paid perpetual license to the patent, as well as to several related patent applications Overture holds.
Google and Yahoo! Patch Up Their Differences - ClickZ
Melissa (26 June, 2009)