Firetown.com Blog Archive Google algorithm change, focus on branding

Google will focus on your brand and it will be harder for anybody to just throw up a blog with lots of content and ranking for keyterms intended to going to a service website directly.
My advice to you is to focus on branding yourself for your niche.

Google Set To Change Ranking Algorithm | WebProNews

Link velocity therefore aids in explaining how blackhatters were able to manipulate search results by dropping enormous amounts of link spam into comment and discussion areas of social sites. The freshness or buzzy nature of a query also aided in this pursuit, and cybercriminals merely have to follow Google Trends and Google News to know which keywords and phrases to target.