Google has created a new adwords program called Google Boost Local Ads. Google boost is automated and there’s no bidding or keyword research. It's kind of like a paid inclusion.

To create your ad, all that is required is a short business description, a web or Place page, your business categories and a monthly budget. From there, our system automatically sets up your ad campaign - figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps, and how to get the most out of the budget you allotted. You’ll only pay when a potential customer actually clicks on your ad, and you can also view basic ad performance data from your Google Places dashboard.
Google Boost is currently in beta as announced on Google Small Business Blog

Boost, is available to local businesses in San Francisco, Houston and Chicago and is expanding to additional U.S. cities. select local business owners can sign in to their Google Places account and try Boost if they’re located in San Jose, Seattle, Wichita, Charlottesville (VA), Atlanta, Chapel Hill, Orlando, Washington D.C., Boston, Cross Plains (TX) and Portland (ME).