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Thread: Google Launches Disavow Link Tool

  1. #11
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    Quote Originally Posted by Andy101 View Post
    So it seems like us small time netbuilders are defenseless against negative SEO attack unless we have a large number of natural links (even if they are not necessary to rank).
    You are no longer defenseless.You can use the link disavow tool. Though it could wreck your business by the time you figure it out and the few weeks it will take Google to recrawl the links and mark them nofollow.

    TopDogger mentioned in another post about Google being chaotic. A good example of this is that Google launched three simultaneous updates at the end of September. On Sept 28th Google launched the exact match domain (EMD) update that targets EMDs with thin or shallow content. A few days afterward Matt Cutts announced that there was a Penguin update the day before the EMD update that effected 2.4% of sites and a week later there was the 20th Panda update.

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    I may try the disavow links tool for the site that was the victim of the negative SEO attack, but I am not hopeful that Google will respond. I think they are getting overwhelmed with requests. The malicious links all showed up as trackbacks to inner pages and I kept them just so that I could analyze the situation.

    Quote Originally Posted by Andy101 View Post
    So it seems like us small time netbuilders are defenseless against negative SEO attack unless we have a large number of natural links (even if they are not necessary to rank).
    Google is as Google does. It is real easy for all of their fresh-out-of-college eggheads to sit back and say, "We don't like this and we don't like that on the web" and then come up with a faulty plan to make social networking signals an important ranking factor. What they are doing primarily reflects the mindset of kids in their 20s, and not the web as a whole. That is the fly in their ointment. They fail to see the big picture because their internal focus groups lack a greater understanding of the web.

    I have never heard of Google using external focus groups to find out what people really want. Matt Cutts appearances at SEO conferences is the closest that they get to that. I do have some contacts within Google and I have volunteered many times to offer advice to help fix bugs in their systems when I report them, but I have always been ignored. There is an attitude that is pervasive with Google employees where they think their decisions are always correct and they fail to consider the collateral effects of their decisions. In other words, they live in their own little Googley world.

    I think Google has destroyed many billions of dollars of value on the web. I don't do any black hat SEO or scam sites, but I was doing very well with affiliate marketing data feed sites until they destroyed that. People liked my sites because they were not crappy sites and they could compare prices for a wide range of merchants.
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    Quote Originally Posted by TopDogger View Post
    I may try the disavow links tool for the site that was the victim of the negative SEO attack, but I am not hopeful that Google will respond. I think they are getting overwhelmed with requests. The malicious links all showed up as trackbacks to inner pages and I kept them just so that I could analyze the situation.
    I'd look to see some feedback that the link disavow tool is working. I think that in cases of free and article directories, attrition should reduce the number of links as the domains expire. So, at that point there should be a 'natural' Penguin recovery.

    Quote Originally Posted by TopDogger View Post
    Google is as Google does.
    There must be method in their madness. Sure the 'college boys' doen't care about collateral damage . But I don't think that the tail (Spam Team) is wagging the dog. Panda, Penguin, and the EMD update all affect publishers. Someone made a decision to start putting at sticky boards.
    Last edited by bogart; 21 October, 2012 at 08:53 AM.

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    2 reasons I see:

    1) Google wants webmasters to do the work for them and show them where to ban.
    2) Putting link builders out of business for good enabling people to spend more money on PPC wars.
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    I still do not think they can determine things like the quality of an article strictly with an algorithm. It appears that they are applying points and demerits to an article.

    lots of natural links to the article = point
    same theme as the site = point
    over 300 words = point
    spun content = demerit
    duplicate content = demerit
    site without a focused theme = demerit
    spammy site = demerit
    lots of obviously crappy links = demerit
    and so on.

    I call this Sherlock Holmes logic. As Sherlock Holmes said in The Sign of the Four, "How often have I said to you that when you have eliminated the impossible, whatever remains, however improbable, must be the truth?"

    This logic is faulty when applied to web sites and explains the collateral damage that we typically see with so many updates. In the case of Penguin, Google finally acknowledged that negative SEO does work. The real problem is with sites who have fallen victim to ongoing negative SEO attacks. That would mean that they may have to repeatedly study their link profile and repeatedly submit disavow links reports.

    It will be interesting to see how well the disavow links tool works. I think the tool would have been much easier to use with a simple checkbox in Webmaster Tools next to each link that a site owner wants to disavow. Google's current process is archaic and time consuming for both them and the site owners. It is a quick and dirty fix that probably will not last for long.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    One would think that the way to determine the quality of an article is really impossible if you go by accuracy of content. What can however be measured is popularity, and what better way would there be but through social media unless of course you can keep track of where people go and how long they stay on a site?

    I also do not see a reason for the theater about spammy IBLs. It should be no problem to simply disregard them and there will be no scene made?

    Again: I see just one reason and that is to scare people into hiring link builders.

    Which of course would seem like a good business decision to encourage people to ignore SEO for the most part and spend more money on Adwords.


    One thing an algorithm seems to detect however is new content. Something that has not been written. Those types seem to rank quickly for the offbeat terms. And then they either move way up or disappear based on whatever new Google seems to filter through to get an idea whether or not the results satisfy their visitors.

    Just MHO.
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    I agree that social can be one way to measure popularity, but the two problems that I think Google ran into are

    1) Most social media sites, such as FaceBook, are hopelessly chaotic and poorly designed from a spider's perspective

    2) social media signal are too easy to fake as proven by the large number of fake FaceBook likes and the number of companies who specialize in providing artificial social media signals.

    I am still getting calls from companies who want to want to provide fake social media signals for my clients to help boost their rankings. These guys have no idea that Google is currently ignoring most of those signals.


    The problem with hiring link builders is that they are mostly to blame for creating the problems that Penguin attacked. Every site owner that I ran into who received Google's warning about unnatural links in Webmaster Tools was using link builders who sometimes placed thousands of crappy links that are mostly impossible to get removed. One guy who called me had over 27,000 crappy links in his Webmaster Tools account. He had been paying a link building company $5,000 per month. When they ran out of crappy directories they moved to large and very spammy sites in Indonesia and Malaysia and told the guy that this was good for his "link diversity". There is nothing about link builders that assures quality link building. In fact, I have always seen just the opposite. I have never found a quality link building service.

    The old saying, "Every link is is good link" has not been valid for at least 5 years. The only difference between pre-Penguin and post-Penguin is that now these links can harm a site. I suspect that the problem with crappy links from link builders became so enormous that Google decided that it was time to destroy that industry.
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    Google is really sweet. They are giving spammers a chance at redemption
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    Quote Originally Posted by vanderkitty jones View Post
    Google is really sweet. They are giving spammers a chance at redemption
    Hehe. That is one way to look at it.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Mike Dammann's Avatar
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    Quote Originally Posted by TopDogger View Post

    2) social media signal are too easy to fake as proven by the large number of fake FaceBook likes and the number of companies who specialize in providing artificial social media signals.
    I have seen some good twitter tools measuring influence. Detecting an account's true value aside from just numbers of followers where it values the ability to "get the word out" or "viral power". It shouldn't be hard for Google to get something created to measure just how fast an article catches on and how long it stays up their through the t.co urls Twitter assigns the tweeted urls.

    I doubt Google wants it though. It's easier for them to cause webmasters to tell them which spammy sites are being used by link builders through disavow.


    Which seems more a way of punishing those not going by their rules and then hoping that "what is left" is the legit sites which provide popular results.

    I do see popular results, but finding quality when I do my own research has become a little bit harder.
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