Actually, the sandbox for new sites does exist and has been unofficially acknowledged by Google engineers at one of the Search Engine Strategies conferences.
Originally Posted by bogart
@solokkhz, it sounds like your site has been hit with either a penalty or a filter.
1. Did you make any unusual changes recently?
2. Is all of your content unique? If your content is unique, you should look for a scraper who has stolen your content. The search engines do not always properly determine which content is original. Matt Cutts has said that the page with the most links pointing to it is usually considered to be the original.
3. Are most of those 1000 backlinks from directories? A directory link is a low quality link and may be viewed as a paid link. Too many directory links can cause problems.
4. Are most of the backlinks sitewide links? 1000 identical sitewide links from a single site may only count as a single link. Too many sitewide links have been a bad idea for at least 5 years. Google prefers to see natural links.
5. Is the site an affiliate site using the same content found on thousands of other sites? if so, the site has been hit by the duplicate content filter. I view this as a penalty, but Google calls it a filter.
6. Has the PageRank on the inner pages in your site recently dropped to a gray bar? That's a good indication that a page has been penalized. Google does this to directories to rob them of the value of their links.
7. Are you selling paid links or does it appear that you are selling links because pages are stuffed with excessive outbound links to other sites? Google is on a vendetta to penalize sites that sell links. The trigger for this can be a blog that contains hundreds of unrelated articles that each contain multiple outbound links. If you are run a blog, it should be based upon a theme.
I've seen lots of situations where either poor link building practices or duplicate content issues will cause a mature site to tank. These are both issues that are not dealt with thorough the normal algorithm ranking process, but rather appear to be based upon a random filter that is periodically run. Some sites get hit with it, while others do not. The only thing that is consistent about Google is their inconsistency.
Last edited by TopDogger; 22 December, 2009 at 12:28 PM.
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