Page 1 of 7 123 ... LastLast
Results 1 to 10 of 63
Like Tree3Likes

Thread: Google Warning - crackdown on SEO in three 3 weeks

  1. #1
    bogart's Avatar
    bogart is offline Super Moderator
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    Thanks
    1,886
    Thanked 776 Times in 609 Posts

    Google Warning - crackdown on SEO in three 3 weeks

    Google is warning of the 'mother of all updates' in the next 3 weeks to one month targeting SEO'd web sites that use over-optimized. Matt Cutt says the new update will "level the playing field".

    Here are some of the excerpts of Matt Cutt's comments at at SXSW:


    • “Originally having a link to your site was a ‘vote’ for your page, but if you’re buying backlinks and putting them on less relevant sites, then Google is going to have to crack down.”
    • "We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks."
    • "We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site.
    • "We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."


    Read more: Matt Cutts: Google Update To Target Overly SEO'ed Web Sites In Upcoming Weeks

  2. Thanked by:

    Shenron (27 March, 2012)

  3. #2
    Kovich's Avatar
    Kovich is offline Community Guardian
    Join Date
    Jan 2009
    Location
    Philadelphia, Pennsylvania
    Posts
    1,797
    Blog Entries
    30
    Thanks
    453
    Thanked 420 Times in 279 Posts
    I can't say that this surprises me. On one end, I feel as though Google continues to create artificial barriers and inhibit natural competition. On the other end, search engines are not designed for businesses; they're designed to bring quality content to consumers. It all comes back to the fact that content really is king.

  4. #3
    nux
    nux is offline Moderator
    Join Date
    Dec 2008
    Location
    Minneapolis
    Posts
    534
    Thanks
    28
    Thanked 77 Times in 54 Posts
    Why 3 weeks? I thought they said weeks to months? How do you know it'll happen in 3 weeks? I'm very curious to see how this will affect some sites.
    Submit Your Proxies @ NewProxySites.com

  5. #4
    bogart's Avatar
    bogart is offline Super Moderator
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    Thanks
    1,886
    Thanked 776 Times in 609 Posts
    Quote Originally Posted by nux View Post
    Why 3 weeks? I thought they said weeks to months? How do you know it'll happen in 3 weeks? I'm very curious to see how this will affect some sites.
    Correct. The next few weeks or couple of months. This means that in a few weeks, we have entered Hurricane season. But, we don't know what category storm or when it will make landfall.

  6. #5
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,079
    Thanks
    347
    Thanked 914 Times in 698 Posts
    You probably do not have to be concerned unless you have a spammy site or bought one of those packages with 5,000 links from crappy directories.

    I don't think that Google actually knows what a level playing field is. They are the search engine that threw that concept out the door many years ago.

    It will be interesting to see how much this scrambles the search results.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  7. #6
    Loko's Avatar
    Loko is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Europe
    Posts
    964
    Thanks
    351
    Thanked 347 Times in 241 Posts
    Quote Originally Posted by bogart View Post
    We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site.
    Less weight for EMDs?

  8. #7
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,079
    Thanks
    347
    Thanked 914 Times in 698 Posts
    Quote Originally Posted by Loko View Post
    Less weight for EMDs?
    I suspect that EMDs will be part of it. It sounds like their ultimate goal is to neuter SEO as much as they can. They need to be careful or they will create a bigger monster than the one that they are dealing with today.

    I wonder if Matt Cutts will be welcomed with open arms at the next SEO conference.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  9. #8
    iowadawg's Avatar
    iowadawg is offline Free Cell Champion
    Join Date
    May 2010
    Location
    Not in Texas
    Posts
    2,111
    Blog Entries
    4
    Thanks
    170
    Thanked 361 Times in 310 Posts
    I sure would love to know if google has a way to know you are buying backlinks.
    I can see if they keep track of those sites that buy and sell backlinks, favorites, likes, etc.
    But if I buy a link via pm or email, how would they know?

    And I always thought it was a double standard of google to criminalize buying and selling links.
    When they push adwords/adsense, plus allow all those affiliate links.

    EG: I pay you 10 bucks for a link via cash or paypal or cc.
    Google says that is wrong.
    So I say, put my link on your site and I will pay you 10 bucks every time someone clicks on it and buys my nude pics.
    Google says that is okay.
    meeralizz likes this.

  10. #9
    bogart's Avatar
    bogart is offline Super Moderator
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    Thanks
    1,886
    Thanked 776 Times in 609 Posts
    Quote Originally Posted by Loko View Post
    Less weight for EMDs?
    I don't think the warning has anything to do with EMDs. Google can lessen their importance at anytime without a new update. In my opinion, EMDs are a counterintuitive way to improve search quality. A good comparison is to NYC Taxi Medallions. In 1930 a NYC Taxi Medallion cost a $10 renewal feel and today the medallions sell for $1 million dollars. The reasoning is that someone that pays a lot of money for a license is going to take care of it.

    Quote Originally Posted by iowadawg View Post
    I sure would love to know if google has a way to know you are buying backlinks.
    They can identify some types of paid backlinks and turn off the ability to pass Page Rank. This happened to Newspaper sites and EDU sites that were selling links.

    I don't think that this update has to do with 'paid' backlinks.

    Google has been sending out a crazy amount of warnings to webmasters concerning un-natural linking. Some of these webmasters have then turned themselves in and it's left to be seen what Google will do with this data.

  11. #10
    TopDogger's Avatar
    TopDogger is offline Über Hund
    Join Date
    Jan 2009
    Location
    Hellfire, AZ
    Posts
    3,079
    Thanks
    347
    Thanked 914 Times in 698 Posts
    Quote Originally Posted by bogart View Post
    I don't think that this update has to do with 'paid' backlinks.
    “Originally having a link to your site was a ‘vote’ for your page, but if you’re buying backlinks and putting them on less relevant sites, then Google is going to have to crack down.”

    If you take Matt Cutts literally, the focus might be on paid links. I interepret this as paid backlinks from unrelated web sites. Those types of links are more likely to be paid than they are to be natural.

    Quote Originally Posted by bogart View Post
    Google has been sending out a crazy amount of warnings to webmasters concerning un-natural linking.
    I know a guy who got one of these notices, but he had 27,000 backlinks, mostly from sites in India, Indonesia and Malaysia. He was paying a link building company who went a bit berserk with cheap link building. The warning showed up in his Webmaster Tools account.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  12. Thanked by:

    bogart (22 March, 2012)

Page 1 of 7 123 ... LastLast

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •