Thread: "Google Will Change Web Marketing in 2012"

Google Will Change Web Marketing in 2012 - Brian Whalley - Harvard Business Review

More content will be published into Googles search results. No need to visit the site anymore.

The data that Google makes available will be reduced.
Since October, between 10-15% of visits to websites from Google have no longer sent information to webmasters and marketers. It is safe to assume that Google will continue to expand these changes, further limiting the data available to marketers unless they're willing to pay.

That article makes it sound like Google is out to destroy the way that Internet works, while putting more money into their own pockets. I would not put it past Google to do something like this, but it does sound a bit unrealistic.

Google already has way too much money and they are looking for ways to spend it, but many of their recent experiments have failed.

Originally Posted by julianmackson

I hope in 2012 google we launch something new related to social rank.

I for one do not hope that they integrate search results with social networking, because most business web site owners really do not care about social networks. Driving people to use social networks in order to improve rankings is just another artificial way to manipulate search results. Just because the young eggheads at Google like social networking is no reason to try to force others to use it.

Looks like their rolling out a change that answers simple questions. So there is no need to click through to another website if you ask "what is ram" or "what is a shoe" you get a dictionary definition in the top of the serp.
I guess something like that is a bit of bad news for dictionary websites and websites using the "what,why" niche.


Edit:
haha!

Search now for "show my IP"

Anyone running "what is your IP" niche sites are out of business now too.

ahha Gogole is going kill alot peoples websites with this.

Millions of web site owners work hard to create quality content that will draw in visitors. If the author is correct, it appears that Google would be using the content owned by others to benefit Google, while circumventing the web site owners.

I suspect that they won't do this because the result would be more outrage than they have experienced at any time in their history. Those actions could destroy tens of thousands of web businesses.

That being said, the results for the "show my ip" search are a bit scary.

Originally Posted by TopDogger

That being said, the results for the "show my ip" search are a bit scary.

Seems kind of scary there is so many sites competing for something so simple. Its a pretty dumb and unprofitable niche anyways.

Hi,

So I guess the key will be to create ways to get people to your website that is not using google.

Sami

Originally Posted by m0ralhazard

Seems kind of scary there is so many sites competing for something so simple. Its a pretty dumb and unprofitable niche anyways.

I agree that it is a simple and unprofitable niche, but it is a good example of what Google could do for a large number of searches. Why would anyone go any further when they do a search for "show my ip"?

The article indicates that the focus may be on questions, such as how-to type searches. That could devastate that ability for anyone to make money in those niches.

Originally Posted by Sami4u

So I guess the key will be to create ways to get people to your website that is not using google.

That is true, but do you know a source that can drive anywhere near as much traffic as Google, especially when it comes to searches? This could drive more site owners to social networks, but even social networks have a very limited ability to drive traffic for many market niches.

It goes back to what I have always said:
Webmasters who rely on google will go broke.

Traffic people!
Advertise, get your site out there.

Originally Posted by TopDogger

That is true, but do you know a source that can drive anywhere near as much traffic as Google, especially when it comes to searches? This could drive more site owners to social networks, but even social networks have a very limited ability to drive traffic for many market niches.

The big issue in search is the lack of competition. Outside of Google and Bing/Yahoo there isn't anything out there. blekko | spam free search is making a play. Yandex just made a $30 million investment in the Blekko.com search engine which has allowed them to purchase 1500 additional servers and upgrade their system. But blekko scares me. Their response to Google's farmer update was to ban the top 20 content distribution networks. That's crazy in my opinion.

he top 20 sites Blekko removed from their index include ehow.com, experts-exchange.com, naymz.com, activehotels.com, robtex.com, encyclopedia.com, fixya.com, chacha.com, 123people.com, download3k.com, petitionspot.com, thefreedictionary.com, networkedblogs.com, buzzillions.com, shopwiki.com, wowxos.com, answerbag.com, allexperts.com, freewebs.com, and copygator.com.

Read more: Blekko Bans Content Farms From Its Index

Originally Posted by Sami4u

Hi,
So I guess the key will be to create ways to get people to your website that is not using google.

Originally Posted by iowadawg

It goes back to what I have always said:
Webmasters who rely on google will go broke.


Traffic people!
Advertise, get your site out there.

THis would be ideal to have additional traffic sources outside of Google. But many times the traffic is secondary traffic that's still coming from Google i.e. traffic from directories or digg while they were still showing up.

Originally Posted by TopDogger

That article makes it sound like Google is out to destroy the way that Internet works, while putting more money into their own pockets. I would not put it past Google to do something like this, but it does sound a bit unrealistic.


Google already has way too much money and they are looking for ways to spend it, but many of their recent experiments have failed.

Google doesn't know what it wants to do. I think that their problem is that the only value of their stock is capital gains. They need to keep on making money. They should start pay dividends to the shareholders. Then there wouldn't be the need for them to keep making a new flavor of the week.

Originally Posted by bogart

The big issue in search is the lack of competition. Outside of Google and Bing/Yahoo there isn't anything out there. blekko | spam free search is making a play. Yandex just made a $30 million investment in the Blekko.com search engine which has allowed them to purchase 1500 additional servers and upgrade their system. But blekko scares me. Their response to Google's farmer update was to ban the top 20 content distribution networks. That's crazy in my opinion.
Read more: Blekko Bans Content Farms From Its Index

spam free search is probably irrelevant to the majority of internet searchers as a selling point. The minority that would care about that would be like webmasters or Slashdot users. Which are known to be difficulty to monetize ad their highly ad-blind and spot spam a mile away.