No point insulting your readers, should take the fun approach and insult in a jokey way that might work help.
I have an idea for an educational product and was wondering how far it is wise to push the envelope in terms of the "idiots guide" way?
Replace ??? with any given phrase/noun:
??? guide to doing this thing easily and effectively.
I would provide examples but they may trigger the moderation filters
Andy101 (17 September, 2010)
Hell, I'm amazed people go to Dick's Last Resort bar/restaurant to be treated like crap by the servers.
Provocation in a classy way that makes the reader think was always very successful.
I live in a country where Communism was very strong so that figure of speech was very popular.
To learn more about this subject, take a look at Double entendre - Wikipedia, the free encyclopedia
My product was for the dating niche so I was thinking to say something along the lines of:
Even a zit infested nerd like you that got tired of watching fit babes being escorted to the prom via binoculars can't fail with this method of getting laid, or your money back.
Or probably a well toned down version of this for the masses.
You need to make legitimate connections with your readers, by providing realistic situations, which target their emotions.
If a zit infested nerd reads your sales text and thinks "hell, this is true - I was standing behind the tree outside the prom, holding a pair of binoculars, just the other day," then your copy has been successful. You will have made a connection strong enough to result in a sale.
Think about how realistic this situation is. Is your reader likely to be a zit infested nerd? Is your reader likely to spy on "fit babes"? Is your reader likely not to go to the prom? If you answered "no" to any of these questions, it probably is not worth insulting your reader.
Andy101 (4 October, 2010)