Its all about KEYWORDS
Hey guys,keywords form an important part of seo.
Some of the tips from my experiance ---
1) Choose around 8 to 10 keywords for your website
2) Always use your best keywords in the website title
3) There must be a lot of headings on you webpages which comprisis off the keywords
4) Content of URLs are really important.Choose best keywords in URLs on your webpages.
Yeah keyword is a most important factor.The keyword must be choosen i such a way that it dosnt have much competitors for that particular keyword and more it should be dictionary word.