Someone asked me a question about link popularity and while I was explaining it I came up with an interesting analogy I thought I’d share.
Each keyword basically holds a popularity contest for that specific keyword. The most popular sites will rank first in Google. Now the question is how to become popular. Let’s go back to high school for awhile to figure this out. You are a senior in high school and you’re on the Football team. Right now you are fighting to become the most popular football player out there. Now you have a few options on how to become the most well respected football player on the team.
1. You can go out and try to persuade people that you are the best that have really no idea on what football is. (Link building on totally unrelated sites)
2. You can go around to anyone you can find and buy their vote. (Purchasing links on any site)
3. Or finally you can just go out and play your heart out every game with the only rest in between games you are practicing, practicing, and practicing. Then if you become good enough you will earn the respect of the other football players. (Natural linking from related sites)
Out of the three options above the last one is obviously the best. The site will be a recognized authority site because a majority of the related sites are giving that site links.
To sum it up link popularity doesn’t have anything to do with just the number of links. It has everything to do with if your links that are pointing to your site are related or not. So to raise your link popularity which will rank you better in the search engines you need to focus on your content to begin with.
If you didn’t understand any of this I apologize for wasting your time.