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Thread: Link Building Site Idea

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    Andy101's Avatar
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    Link Building Site Idea

    I have been thinking of how to quickly get one of my domains doing something useful.

    My initial idea is to have people link to my site from any page on their site. They then enter the details of their linking page into a form and submit it on my site. Also, maybe I can build an email list at the same time?

    Then, when I detect traffic from that link, I display a reciprocal link on my home page for the latest 100 sites sending me traffic.

    I just have to avoid linking out to bad sites, so maybe there should be a rule that the destination page is indexed in Google? Other rules would be that the link has to be do-follow and not contain bad words.

    All of it will be automated with PHP scripting (so it gives me a fun little coding project to do).

    More thoughts: the link-in could be from a different domain to the link out. The inbound traffic would bump up a URL's rating according to fresh visitor IP addresses, and the source page showing up in the referer data from the browser.

    Following on from this, my plan is to create a network of inter-linked blogs. People on the mailing list would get invited to join for free. Apart from this, a bonus to sign up to the list could be an on-page SEO guide.

    Any feedback on this idea?
    Last edited by Andy101; 9 September, 2012 at 10:54 AM.

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    Just do not do 100 outbound links from the home page of a single site. That would be way too many links. I would limit it to perhaps 5.

    You might get into trouble with G by linking out to unrelated sites. Matt Cuts has used an example of a site whose rankings dropped because the site contained footer links that linked to a ring tones site, but those were sitewide links. That is also the problem with exchanging links with unrelated sites. They do not look natural. A smarter way to do it would be to use a tech site for tech links, automotive site for automotive links, recipe site for recipe links, etc.

    It may be difficult to make it look like these are not paid links. Penguin puts much more focus on stand-alone links in a footer or sidebar.

    Make sure that you never expose the domains of the site where you provide the links.

    Be aware that if you are reported, Google may infiltrate the network to find out how many sites are part of the network. That is how Build My Rank appears to have been taken down by Google. They can also determine who owns the sites through domain registrations. Google is a registrar, so private registrations will probably not deter them. I think they have access to the raw WHOIS data. Why else would they become a registrar when they do not sell domain registrations?

    There would have to be a lot of potential profit in this plan before I would touch it. There is too much downside risk to do it for free.

    Remember, Google is not a democracy. You are declared guilty until you can figure out what you are guilty of. If they do not like what you are doing, they could go after all of your sites, and they have done that many times in the past. You would need to go to great lengths to isolate these sites from your other sites.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Just do not do 100 outbound links from the home page of a single site. That would be way too many links. I would limit it to perhaps 5.
    I already tried having up to 100 links on a page several times over the years and my sites maintained PR unless I made sudden changes that looked like I suddenly added paid links (and then particular pages were discounted).

    G guidelines suggest keeping it below 100 links on a page last time I checked.

    Now, I don't just have links on the page, there is unique content relevant to the site niche. And if the niche is to build traffic, then who can say what is a relevant link?

    Of course, I will avoid paid links. All outbound links will be vetted and deemed worthy of a link or not.

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    Quote Originally Posted by Andy101 View Post
    I already tried having up to 100 links on a page several times over the years and my sites maintained PR unless I made sudden changes that looked like I suddenly added paid links (and then particular pages were discounted).

    G guidelines suggest keeping it below 100 links on a page last time I checked.
    It is not a matter of maintaining PR. It is about passing PR. According to blog posts by Matt Cutts, Google makes a list of all the links on a page, removes those with the nofollow attribute, removes duplicates, and then divides the page's PR by the number of remaining links. 100 links means there isn't much PR to pass to your inner pages as well as outbound links. The fewer the total links, the better. That is why I use 50 as the max number. It is an arbitrary number that has always worked well.

    Here is one of the Cutts posts on the topic of Pagerank flow. PageRank Sculpting

    Quote Originally Posted by Andy101 View Post
    Now, I don't just have links on the page, there is unique content relevant to the site niche. And if the niche is to build traffic, then who can say what is a relevant link?
    That is fine as long as all of the sites that you link to are part of the same niche. Google determines an overall theme for each site. Straying to much from that theme sends up a flag.

    Quote Originally Posted by Andy101 View Post
    Of course, I will avoid paid links. All outbound links will be vetted and deemed worthy of a link or not.
    They don't necessarily have to be paid links. They just have to look like paid links. A spider cannot determine if a link is a paid link. Google has been discounting the value of footer links for several years because so many were paid links. Penguin now penalizes a lot of links that were formerly simply discounted. The easiest way to determine if links look suspicious is if they are stand-alone links pointing to unrelated sites. I know you are a savvy guy, so just be aware of this potential problem area. My suggestion is to keep all links within a tight industry niche. That may mean building a lot of sites to cover all the major industry niches.

    There was a large and very successful free footer link network back around 2005 where members embedded a snippet of PHP code in the footer of their sites. The network then controlled the links that displayed in the footer. The member could choose the industry that the links in their footer pointed to and also the industry sites that linked to their site. The links were never reciprocal. The more pages with PR that you added to the network, the more points you received to "buy" links to your site. It was an ingenious system until Google started attacking the sites around 2006 or 2007 and began discounting footer links. I think the site is still around, but probably not very active.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    50 links would still work. And divide the links into say 5 broad categories such as business, health, leisure, etc.

    Also, with fewer links they would update more frequently, unlike static paid links.

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    anurocked is offline Newbie Net Builder
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    Well. I guess that I will roll out the first version of this site later this week.

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    I wonder if this is still true with google.
    A new blog/site....no outbound links for 2 to 3 months.
    Used to be, google would give good page rank to these because there were no outbound links.

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    That is always a controversial issue. One side believes that you need to horde PageRank. The other believes that you need to link out to other sites in order to be part of the web in Google's eyes.

    The jury is still out on both view points, but in order to pick up PageRank a web page theoretically still need to have links from other pages that have PageRank. If there is no PageRank to pass, there is no PageRank to receive.

    I don't horde PageRank intentionally. I sometimes link to pages in other sites that rank well for the specific keyword theme that is the topic for an article that I write, without any regard for PageRank. The focus of my links is on other pages that rank well. I do a lot more contextual linking to other pages within my sites that support the topic.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    I changed my mind about the linking strategy because:

    * Hosting links out from my homepage to sites that subscribed to my service would identify them as part of a linking scheme
    * Sites that link in to my site could be identified as linking scheme subscribers, even though I don't link back to them, they could come under scrutiny

    So it seems better to only form a kind of inter-linking club where we love each other's content so much that we like to 1-way link to each other. I already coded a WordPress plugin to handle this. There will be no signature, and it would be a waste of resources to try and track all the paths between member sites. Basically, we would be lost in the noise of all the interwebs.

    BTW. in regard to leaking page rank, I don't think that your page rank will drop if you link out to other sites unless you have a PR-based paid link on your page that is recognizable e.g. it is a dofollow in a bunch of nofollows.

    Also, I have sites that rank #1 and #2 for 2-word searches and they have PR of 0 and they have a bunch of competing web sites for the same search terms. Some people talk about a "Tool Bar" Page Rank that is slow to update compared to the very frequent search position Page Rank.

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