Thread: Link Building vs. Link Marketing

Here's an interesting post on SEL about Link Building vs. Link Marketing.

It's certainly something to think about!

This surely does bring a whole new concept to link building *marketing*.

You tell me. If you are 3riversarchery.com, what’s a link to your site worth inside a confirm email from Bass Pro Shops to a person who just bought archery equipment? Think about that for a minute.

That short paragraph really tells us about the value of link marketing. I have never thought about this concept, mainly because the the other party would be my competitor. This article really offers many ideas to think about!

That is an interesting concept, but it could be difficult to get two competitors to work together. The level of competition among big retailers is brutal and they tend to look down at smaller competitors.