Ah I see what type of reference post you're talking about now Will. I was thinking something else.
I think something has to be said about the headline as well, with the two articles above maybe something like.
What is ERP & how to get the Best Performance in this Economy & maybe How to Back Healthy Chicken that your Family will Love
If I see a catchy headline, I'm more likely to click through to check it out.
Here is a good article on headlines by copyblogger: 10 Sure-Fire Headline Formulas That Work
That's another "new content" vs. "ageless content" issue. :D
Page titles which grab user attention don't do as well in the SERPS as strongly SEO'd page titles like "What is ERP" and "How to Bake Chicken."
Perhaps the key is to publish articles under sexy titles and then change the titles to SEO titles when the articles are no longer new.